Marketers have long known that the time and cost required to acquire a new customer is significantly higher than what is needed to convince an existing customer to buy. Customer retention means winning more repeat customers and earning more revenue from these customers. The simple fact is that effective customer retention is very lucrative for a business; higher revenue with
According to VB Insight, “80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversion increase.” This is just one of hundreds of statistics that prove that marketing automation can be a huge success if used effectively. With the right strategy, a small business can generate new leads at a higher rate and
The vast majority of your customers will regularly check their phones each and every day. Mobile phone usage statistics say, “Users spend on average 69% of their media time on smartphones.” (comScore) and “61% of email opens occurred on mobile, 15% on desktop and 24% in a webmail client.” (Adestra) This means that any business that is serious about customer engagement and
Web marketers know that content is king. With thousands of competing sites, your website can often only be differentiated by the content you offer. Good content is informative and makes your visitor feel that the time they spend on your site is time well spent. This encourages the visitor to come back, and even attracts others by sharing your
Lead nurturing is the process of building a relationship with a prospect through frequent interactions which eventually lead to a sale. This is an art that ensures just the right level of interaction is done to stay on the lead’s radar and keep them engaged with your brand. According to findings by Gleanster Research, “up to 50% of qualified
The best businesses do not focus on selling their products and services. Instead, they give plenty of attention to what their clients want. That’s how they are able to develop the exact products and services for their clients. These businesses are more interested in knowing their customers. So how can you get to know your customer better using CRM?
Globally, the Internet has become more accessible than ever. Due to this, people around the world can access and use social media for different purposes. Some use it to stay in touch with friends and loved ones. Others use it to stay up to date with the goings-on taking place locally or different places around the world. But social
Sending regular newsletters to your subscribers has many benefits. Firstly, it allows you to communicate any important news or updates in your company. And secondly, it enables you to nurture subscribers who haven’t yet bought from you to become a customer. Simply sending out a newsletter without any thought is not enough and won’t help you convert your prospects. So,