It is a common belief that when a potential customer shows interest in your product, that the person will most likely go for it. You may think that because of your great video demo or your marketing techniques your prospect will certainly buy from you. Well this is not entirely true. Research has shown that out of all the
Sufficiently advanced technology, it is said, is indistinguishable from magic. I have no doubt that the amount of technological advancement the world has witnessed in the past few decades is mind-blowing enough to the modern man. The developments cut across all sectors in such a way that there is no room for resting – it is the real halt-and-catch-fire
In third world countries, companies sometimes pay dancers and musicians and host street concerts. These concerts are aimed at arousing the interest of the public and making them notice their goods and services. This is the idea of lead generation. However, lead generation can precisely be defined as the process of getting more people to become interested in your business.
APCOM are pleased to announce a new partnership with industry leading CRM and Marketing Automation provider InTouchCRM. InTouch will be APCOM’s membership CRM (Customer Relationship Management) and communication system in which member data will be stored securely and with the appropriate consents which was a key requirement of the APCOM executive committee ahead of GDPR regulations coming into force in
Every business is different, there are service based companies, product based companies and so forth, but where do they have similarities? All of the successful ones use systems to drive their business forward. You are only human In everyday business there are 100’s of tasks which need to be done, if you wrote each one on a post-it note, you
Consistent sales success is a must for any business. Making the statement is easy – putting that plan into action is the hard part. That’s where TRACKFARE comes into play. Over the coming weeks we’ll discuss how optimising and improving your business with our fine-tuned method gives you the foundations you need to give you profit, productive sales techniques and
Back in 2015, 59% of B2B Fortune 500 companies were already using marketing automation, fast forward to today and you can imagine that number is probably closer to 90% if not more. Marketing automation has been something that has revolutionised how businesses marketing themselves as well as how they convert prospects into customers, quickly, effectively and in a costly manner.
It’s a well-known fact that a looked-after customer is a happy customer. This theory doesn’t just have to extend to after sales or technical support. It’s a fantastic way to get your prospects from A to B – leads to transactions – by putting in the time and energy into working your lead generation cleverly. If there’s one thing