Back in 2015, 59% of B2B Fortune 500 companies were already using marketing automation, fast forward to today and you can imagine that number is probably closer to 90% if not more. Marketing automation has been something that has revolutionised how businesses marketing themselves as well as how they convert prospects into customers, quickly, effectively and in a costly manner.
It’s a well-known fact that a looked-after customer is a happy customer. This theory doesn’t just have to extend to after sales or technical support. It’s a fantastic way to get your prospects from A to B – leads to transactions – by putting in the time and energy into working your lead generation cleverly. If there’s one thing
Writing a killer sales email can seem like a hard task at times, after all, how do you make sure your email is the one that stands out from the crowd and gets read, let alone actioned? When you look at the anatomy of an email, there are certain things that you can do to give yourself the best chance
We all have conversations with potential customers, whether those are over the phone, face to face or even via email, yet sometimes we don’t know what questions to ask in order to close that deal, to get that paperwork signed and to ultimately win that customer. Sometimes it is a very British thing to not ask for the deal, it
People value reliability. Whether that comes in the form of the trains running on time or a car starting to take you to your job, reliability is key. It shapes our days and sometimes we take it for granted but in business being known as a reliable person or company can see you leap frog your rivals when it comes
“The definition of insanity is doing the same thing over and over again and expecting different results” – Albert Einstein In business there is no truer statement that could be made, how many times have business buried their head in the sand and continued to plug away, doing the same thing with the same people, and yet expected to get
Learning is a key part of life, every day is a school day, or so they say. Last week, I went to a number of event with numerous speakers, some ok, some outstanding! One thing that got mentioned was the fact that email marketing as a prospecting tool was dead, due to the volume of emails we get sent these days.
There are rules to follow, and there are others that are just made to be broken. Here are 7 rules to break away free from that will help you grow your business and grow as a person! 1.Trying to be perfect Nothing and no one is ever perfect, so why set yourself for failure trying to achieve the unachievable. Your
Ideas are cheap. They are easy, they are common, they are in a sense worth nothing unless put into action. What is difficult, and what delivers actual results is not ideas, but their execution. It is not enough to have great concepts, we need to execute them too, that’s what truly counts. Most great ideas remain dormant because people don’t
What a great time to be alive! I’m continuously amazed at the technology we have available to use. We often forget how astounding it is to have the power to retrieve almost any information and communicate in a thousand different ways using a device that fits in your pocket. There is always something new to look out for and with