Customers are bombarded with more and more brands every moment and they expect brands to meet their needs in an effort to outdo each other. Customers do not just want to be sold to, they want their opinions heard, insights appreciated, problems fixed and needs met. In addition to sales and marketing, businesses need to make an effort to improve
E-mail marketing is certainly not dead. It has one of the best engagement rates and returns in any marketing strategy. One way of determining the effectiveness of e-mail marketing is to track e-mail click-through rates and from this data you can adapt and improve your emails accordingly. So what can you do to get better click-through rates?
Firstly, what is a sales pipeline? A sales pipeline is a visual representation of your prospects and where they are in the sales process. A sales pipeline allows you to define particular stages in your sales process and place your prospects at specific stages. It enables you to stay on top of your leads and to know exactly how
Marketing automation tools are necessary for the smooth working of any marketing department. These tools allow the marketer to be more effective at developing, planning and executing your decisions. With faster automation techniques, it is easier for companies to move ahead. Here are five advanced automation techniques you should be using for better sales prospects: 1. Lead
The foundation of a successful company is built upon it’s customer turnover. In order to be the best in customer engagements, you have to be better at helping your customers rather than selfishly selling your own services. Here are five key features companies must have to engage their customers. 1. Real Value Versus Promotional Value The best way to
Bad sales tactics have the capacity to spread like a virus. There may be one tactic that could have been successful with one salesperson and then someone else employs it. Before you know it, the tactic starts spreading like wild-fire among the business community. Unfortunately, they may be touted as the “best marketing tactics out there”. It is important to
Evolving from the term “web logging”, blogging is now one of the most popular things people do on the internet. What started in the early 1990s as just a way of sharing personal thoughts is now used not only by individuals who want to share their own views about books, travels, music, movies etc, but also those interested in
Lead nurturing is a recent strategy that involves creating a good relationship between a potential customer and the company. This relationship will enable the company to convert this potential customer into an actual customer. This technique has brought tremendous results over the years since its inception and has served as the apex of marketing strategies for a while now. However,