In marketing, generating leads is the first step to walking prospective customers down the path to the checkout page. These are people who have generated an interest in your brand/product/service. “72% of all internet users are now active on social media” so if you’re not putting in time and effort to generate new leads using social media, you’re missing a
So a lead has shown interest in your product or service, they’ve signed up to your emails and have been engaging with your communications but how do you convert them? Here are 5 simple and effective techniques to convert warm leads into sales: 1. Offer a Product Demo or Even Better, a Free Trial Offering a
If you’re the owner of a growing small business, you should be taking advantage of as many low-cost or free programs, resources and websites to help you. There are so many out there that can be of great use in many areas of business. Here’s our top 10 free tools for growing small businesses; all of which we’ve
Despite what anybody says, email marketing is still going strong and remains one of the most popular and effective ways of nurturing your prospects and communicating with your customers. But email marketing can be a difficult strategy to perfect. So we’re going to share our top tips to perfect your email marketing and improve your open-rates, click-through rates and conversions
As your business grows, your customer base grows with it and becomes increasingly difficult to manage if you currently rely on spreadsheets. Sifting though your customer data to find basic information is extremely time consuming and inefficient. Like what product they bought from you, what city they’re based in or when they became a customer. So, investing in a CRM system
Email Marketing is an incredibly powerful tool for any business owner to nurture their prospects to become customers and communicate with their existing customers to encourage repeat business. It’s a great way to keep your prospects and customers engaged and interested in what you’re offering but if your emails are not being opened, your efforts are for nothing. This vastly
Customers are bombarded with more and more brands every moment and they expect brands to meet their needs in an effort to outdo each other. Customers do not just want to be sold to, they want their opinions heard, insights appreciated, problems fixed and needs met. In addition to sales and marketing, businesses need to make an effort to improve
E-mail marketing is certainly not dead. It has one of the best engagement rates and returns in any marketing strategy. One way of determining the effectiveness of e-mail marketing is to track e-mail click-through rates and from this data you can adapt and improve your emails accordingly. So what can you do to get better click-through rates?