As your business grows, your customer base grows with it and becomes increasingly difficult to manage if you currently rely on spreadsheets. Sifting though your customer data to find basic information is extremely time consuming and inefficient. Like what product they bought from you, what city they’re based in or when they became a customer. So, investing in a CRM system
Email Marketing is an incredibly powerful tool for any business owner to nurture their prospects to become customers and communicate with their existing customers to encourage repeat business. It’s a great way to keep your prospects and customers engaged and interested in what you’re offering but if your emails are not being opened, your efforts are for nothing. This vastly
Customers are bombarded with more and more brands every moment and they expect brands to meet their needs in an effort to outdo each other. Customers do not just want to be sold to, they want their opinions heard, insights appreciated, problems fixed and needs met. In addition to sales and marketing, businesses need to make an effort to improve
E-mail marketing is certainly not dead. It has one of the best engagement rates and returns in any marketing strategy. One way of determining the effectiveness of e-mail marketing is to track e-mail click-through rates and from this data you can adapt and improve your emails accordingly. So what can you do to get better click-through rates?
Firstly, what is a sales pipeline? A sales pipeline is a visual representation of your prospects and where they are in the sales process. A sales pipeline allows you to define particular stages in your sales process and place your prospects at specific stages. It enables you to stay on top of your leads and to know exactly how
With GDPR just around the corner the time to re-permission your database is now! I’m sure you’ve already started receiving emails from your favourite brands asking you to confirm you want to continue receiving emails from them, but if not..you will soon. In this blog post we share some examples of how some brands are going about doing this plus
Marketing automation tools are necessary for the smooth working of any marketing department. These tools allow the marketer to be more effective at developing, planning and executing your decisions. With faster automation techniques, it is easier for companies to move ahead. Here are five advanced automation techniques you should be using for better sales prospects: 1. Lead
The foundation of a successful company is built upon it’s customer turnover. In order to be the best in customer engagements, you have to be better at helping your customers rather than selfishly selling your own services. Here are five key features companies must have to engage their customers. 1. Real Value Versus Promotional Value The best way to