22
Apr

How to Write Great Sales Follow Up Emails That Actually Deliver Results

People in business often hope to do business the first time they meet a prospect but unfortunately the reality of the sales process is quite different. Many studies over the years have revealed that only 2% of sales occur when two parties meet for the first time. In fact the more complex and expensive the product or service offered is,

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29
Mar

5 Pieces of Email Marketing Advice You Shouldn’t Follow

When it comes to email marketing, there is plenty of information on the web. Heck, we’ve written enough on the topic ourselves! Check out the full list of email marketing topics we’ve covered on this blog. Just type email marketing tips into the search engine and you will find yourself buried in a sea of information. Blogs, articles, videos, all

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29
Mar

3 Tips to Accelerating Your Pipeline Using Automated Messages

Pipeline management is crucial for any business of any size in any industry. From getting more customers onboard and closing sales deals faster, the biggest responsibility business responsibility with regards to bringing money in, falls to your sales pipeline. Having an organized sales funnel not only makes sales prospecting effective, it makes it efficient. And what better way to make

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18
Mar

Get More Customer Testimonials and 3 Ways to Use Them as Part of Your Marketing

Why every business needs testimonials? Your case studies page is one of the most powerful pages on your website. After all, the most powerful and credible endorsement you can get is the one coming from a paying customer. Prospects know very well that you are only bound to say good things about your product and service, but feedback coming from

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11
Mar

5 Emails That Will Help You Grow Your Business

Email marketing is one of the most effective and inexpensive ways to find new customers and keep existing ones. Email integrates with other solutions, you can easily track the return on your investment, it’s customisable and pretty much any business in any industry anywhere in the world could benefit from it. It is simple enough for beginner level users to

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4
Mar

3 Practical Ways to Personalize Your Automated Campaign

If there’s one thing growing businesses urgently need, it’s time. You are expanding fast, the old way of following up with leads manually is simply not feasible. So when you find a tool that helps you work more efficiently, become more productive, saves you time and makes you money, you jump for it. One such tool is marketing automation. It

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12
Feb

Eye-Opening Digital Marketing Statistics You Should Know About

I find blog posts about statistics very interesting. Don’t get me wrong, I love them. But like anything else, if you do something just to do it, you’ll never receive the benefits you could have enjoyed with a well thought out, high quality effort. That is, it’s all good and well that you’ve come here to read about the latest

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5
Feb

5 Practical Steps to Optimizing Webforms and Improving Conversion Rates

Without having conversion forms, it’s going to be really hard to capture leads from your website. Every marketer, sales manager and webmaster wants to optimize their online registration forms to get more leads, but how do you do it? Well, it’s not nearly as complex as you think. In fact small changes to your existing forms can yield huge results.

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22
Jan

3 Ways CRM and Marketing Automation Can Help You Achieve Sustainable Business Growth

87% of marketers claim that email is their most popular lead generation channel; with online registration and opt-in at 70% and social networks and content marketing at 68% and 67% respectively (Source). However, 55% of companies fail to consolidate their databases with automation, and as a result 79% of marketing leads never convert into sales. What these figures indicate is

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8
Jan

3 Emails Every Business Should be Sending

  If email marketing has taught me anything, it is that people struggle with ideas for content. ‘What should I write about?’ and ‘What emails do I send to my contacts’? are two questions I get asked time and time again. Don’t get me wrong, I’ve been there myself. We all know the importance of online email marketing and the

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