3 Critical Steps to Prepare for Marketing Automation Success

The InTouch automation module is not rocket science. In fact as the name suggests, Simple Automation is quite straightforward and easily manageable. By using these simple step by step guides, you can easily set up and run your first automated campaign. But whether you are just dipping your toes into the automation waters or you’re… Read more »

3 Steps to Using Your a Sales Funnel to Generate More Sales

The basic process of a sales funnel is to first capture leads through content, and then convince those leads that they need your products and services. This being said, the process of nurturing leads and converting them into paying customers is usually long and complex. Of course, this will largely depend on your industry, your… Read more »

What’s the Future of SMS Marketing?

This year marks the first year that mobile search has overtaken desktop search. With people using their mobile devices on the go, the business need for going mobile is vital. Our smartphones are constantly glued to our hands, and with updated models being released every month, this need isn’t going to change any time soon…. Read more »

3 Ways CRM Helps You Get New Customers Faster

Fill your pipeline with new leads regularly without having to hire an entire army of marketing professionals. Instead use CRM and the clever tools that come with it to create intelligent automated campaigns that basically do the work for you! Everybody is raving about Customer Relationship Management systems (or CRM). According to a recent New… Read more »

Web Form Design Best Practices: 4 Common Mistakes to Avoid

Online forms are an essential element of any business’ sales and marketing strategy. When designed correctly, they help you capture your website’s visitors details and then convert those visitors into paying customers. So why is it that so many people still get them wrong?!? The problem with most lead capture forms? Think about it, with… Read more »

Simple Marketing Automation vs Complex Marketing Automation:
Which one is right for me?

There is a reason why the best-in-class companies are 67% more likely to use a marketing automation platform and that reason is the fact that marketing automation works! From amplifying your marketing efforts, to saving time and making you money, automation is the go-to tool for businesses in 2015. Automation is your new best friend!…


The Musings of a New 40 Year Old

Yep its been an emotional week! The time when every wannabe youngster has to admit that their younger days are behind them has arrived and I finally joined the 40 club! After a few glasses of champagne I decided it was time to reflect on what I had learned both personally and professionally over the… Read more »

4 Date Based Automated Marketing Campaigns for Your Small Business

Following the success of our last 2 articles (3 Fixed Date Automated Marketing Campaigns for Your Small Business and 5 Automated Marketing Campaigns to Use for Your Services Business) it felt only right to conclude this month’s blog posts with a final post on automation. The star of this week’s post is Date-Based automation. Here… Read more »