Email Marketing and SEO – How are they Related?

How Search Engine Optimization can help you power your email marketing efforts Some recent research found that almost 8 in 10 marketers rate search engine optimization (SEO) as either excellent (31%) or good (48%) in terms of return on investment (ROI), while 70% rate email marketing either excellent (23%) or good (47%). Among digital channels, more respondents… Read more »

3 Things You Didn’t Know About Marketing Automation

When it comes to marketing automation, quite a few people still find the idea of it to be a bit of a grey area. If you’re confused by the concept of marketing automation, you’re not alone. Marketing automation is the 21st century way to develop relationships with prospective clients, as well as convert them into… Read more »

Digital Darwinism – What can Darwin Teach us About Business Success?

It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change. ~ Charles Darwin Few savants have had quite the same impact as Charles Darwin. His theory of evolution was so powerful and compelling that it became the new dogma,… Read more »

Writing Good Content is not as Scary as a Stephen King Novel

Have you heard of Stephen King? Of course you have! The world renowned author writes stories that captivate millions of people around the world and earn him an estimated $17 million a year. Dubbed the father of contemporary horror, this is the man responsible for the nightmares of an entire generation. King is not only… Read more »

How To Use Marketing Automation To Minimize Sales Leakage

One of the most frustrating things, as any marketer or a business owner would tell you, is when somebody is half way through the buying journey… and then they leave. The lead goes cold, they never answer your phone calls or go ahead with the sale. This is what we call a sales leak. Imagine… Read more »

SEO – 5 Dead-Simple Tips to Help You Increase Your Organic Traffic

2014 was pretty turbulent when it came to SEO changes and the dust is still settling. There were numerous updates to the Panda algorithm and the struggle to bring visitors to your website has never been quite so great. Nevertheless, you can still do it! You can still grow your business organically and use clever… Read more »