5
Feb

5 Practical Steps to Optimizing Webforms and Improving Conversion Rates

Without having conversion forms, it’s going to be really hard to capture leads from your website. Every marketer, sales manager and webmaster wants to optimize their online registration forms to get more leads, but how do you do it? Well, it’s not nearly as complex as you think. In fact small changes to your existing forms can yield huge results.

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22
Jan

3 Ways CRM and Marketing Automation Can Help You Achieve Sustainable Business Growth

87% of marketers claim that email is their most popular lead generation channel; with online registration and opt-in at 70% and social networks and content marketing at 68% and 67% respectively (Source). However, 55% of companies fail to consolidate their databases with automation, and as a result 79% of marketing leads never convert into sales. What these figures indicate is

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8
Jan

3 Emails Every Business Should be Sending

  If email marketing has taught me anything, it is that people struggle with ideas for content. ‘What should I write about?’ and ‘What emails do I send to my contacts’? are two questions I get asked time and time again. Don’t get me wrong, I’ve been there myself. We all know the importance of online email marketing and the

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5
Jan

The 3 Highly Successful Sales Tactics You’ve Never Heard Of

Sales is the lifeblood of any business of any size. No sales, means no customers — and without customers, you have no revenue. Today small businesses face a host of challenges, from evolving technology to informed consumers with sophisticated expectations. In order to help businesses prepare for this evolving sales landscape, we consulted our network of sales experts and asked

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5
Jan

10 Major Reasons Why Winners Win Sales Deals

Great salespeople are the engine of the economy. Mediocre sales performance isn’t enough in today’s economic environment. The ability to sell someone something – whether it’s a product, a service, or an idea – is the fundamental skill at the core of many, many jobs in the business world (especially ones with commission-based pay). When it comes to selling, it’s

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13
Nov

4 Tips to Help You Close More Sales Deals From Increased Holiday Spend

The holiday season is right around the corner, providing businesses with an incredible opportunity to generate record sales online. In fact, in the UK alone are expected to spend a total of £16.2 billion on Christmas presents this year. With things like Black Friday and Cyber Monday quickly becoming a trend on the old continent, it’s important that you secure

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13
Nov

7 Emails to Send Next Month

With the holidays fast approaching it’s time we started to think about the communications we will be sending out next month. Here is a list of 7 emails every business should send in December. 1. Holiday Announcement Are you going to be celebrating the holidays this year? Are you bringing out a festive line or a special promotion? Make sure

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6
Nov

4 Methods To Making More Sales With Marketing Automation

Marketing automation software is a huge blessing for sales teams, but unfortunately, too few salespeople know how to leverage the full potential of automation. Most people tend to get stuck in using 1 or 2 features and are pretty happy with the results they achieve but it is when you use a number of different tactics in your sales strategy,

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28
Oct

Small Business Marketing Ideas:
Halloween Edition

The Halloween market is growing in two ways that make it very attractive for businesses to take part. First, Halloween is becoming an increasingly universal celebration. Almost everybody celebrates it. Second, individual consumers are spending increasing amounts of money on celebrating Halloween. Are you taking advantage of that spending spree? Halloween isn’t just for kids anymore and as a small

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23
Oct

5 Stellar Tips to Improve Your Next Email Marketing Campaign

Receiving a few helpful hints on how to improve your email marketing strategy has the power to make a big difference in how well you market your business and how well you communicate with customers. As you can imagine, here at the InTouch headquarters we see hundreds of thousands of emails leaving the system every day. But what is it

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