5 Proven Ways your CRM System can Help you Increase Customer Loyalty and Satisfaction

In the past few years, customer choice has exploded in almost every business sector and industry. From cars to heavy machinery, holidays and travel to pharmaceuticals, we are inundated with choice. There is so much choice, it has somehow changed the business environment as we know it. There has been an inversion of power… In… Read more »

6 Essential Elements Every Winning Landing Page Needs

The question on everybody’s mind: How do I convert traffic into profit? The answer is: through a cleverly designed and optimized landing page. First things first, let’s start with the basics, what is a landing page? For the purposes of this article, a landing page is any page on a website where traffic is sent… Read more »

What is a Landing Page and Why are They Important?

If you haven’t come upon this term before, or haven’t implemented landing pages as part of your online marketing strategy. Whatever your situation, this post aims to get to the bottom of what a landing page is, and why you should be using them: If you Google the phrase “What is a landing page?”, the… Read more »

7 BIG Ideas for Small Business Summertime Marketing

Did you know that after Christmas, summer is the time of the year when consumers spend the most? Holidays, children off school, summer discounts combined with the hot weather and generally more positive outlook on things, makes us open our pockets a little wider. You probably have a marketing strategy or at least a plan… Read more »

Content Marketing – The Key Ingredient to a Successful Customer Acquisition Strategy

Content is great for customer acquisition and retention. It can help you generate more prospects and nurture the leads in your sales pipeline. And here is how… The internet has made buyers much more autonomous and self-sufficient when making purchasing decisions. That is why it is a high-priority task for businesses to produce top-quality content… Read more »

How to Find Prospects for Your Business?
10 Actionable Tips

Finding prospects for your business and then nurturing them into leads are the building blocks of a sales cycle. Without prospects, there would be no leads, and without leads coming in at the top of your sales pipeline, you can’t expect sales at the bottom. Prospects are the first key ingredient to business success and…

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5 Steps to a Successful Small Business Sales Pipeline
Plus: The full What, How and Why of Sales Pipelines

So What is a Sales Pipeline? A sales pipeline is an approach to selling. Simply put, it helps you estimate the upcoming sales you are working towards closing. Depending on your business, you may have noticed that it is very rare for a prospect to approach your business and purchase in one go. In fact,…

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