Writing Good Content is not as Scary as a Stephen King Novel

Have you heard of Stephen King? Of course you have! The world renowned author writes stories that captivate millions of people around the world and earn him an estimated $17 million a year. Dubbed the father of contemporary horror, this is the man responsible for the nightmares of an entire generation. King is not only… Read more »

How To Use Marketing Automation To Minimize Sales Leakage

One of the most frustrating things, as any marketer or a business owner would tell you, is when somebody is half way through the buying journey… and then they leave. The lead goes cold, they never answer your phone calls or go ahead with the sale. This is what we call a sales leak. Imagine… Read more »

SEO – 5 Dead-Simple Tips to Help You Increase Your Organic Traffic

2014 was pretty turbulent when it came to SEO changes and the dust is still settling. There were numerous updates to the Panda algorithm and the struggle to bring visitors to your website has never been quite so great. Nevertheless, you can still do it! You can still grow your business organically and use clever… Read more »

10 Quick Tips to Nail the Customer Service Experience in 2015

When it comes to customer service, every business has 3 distinct options. #1 To neglect your customer service and let it get so bad that day after day you run the risk of finding your business in an embarrassing customer service train-wreck, or even worse – losing customers as your service continues to let people… Read more »

10 Small Business Predictions for 2015

The new year is here! From turbulent economic conditions to changing technological environments, from advanced business models to evolving buyer trends, there’s a lot to consider in order for today’s business owner to really have a handle on 2015. We witnessed some major changes in the playing field in the last 12 months, so do… Read more »

7 Social Media Predictions for 2015

With the new 2015 just around the corner, you might have already started planning how you’ll spend your marketing pennies in the new year. The future is always filled with uncertainties and surprises, but we can safely make some predictions for the social media marketing scene. The impact of social media on businesses will only… Read more »

Social Media and Marketing Automation Do’s and Don’ts

As your business grows and you find yourself trying to squeeze all sorts of business activities in the same short working day, you may discover the need for automation. When used correctly, marketing automation can help small businesses generate and qualify more sales leads faster, shorten the sales cycle, increase brand exposure and social media… Read more »