Any experienced marketer knows it costs more to acquire a new customer than to retain an existing one. The revenues generated from loyal, repeat customers will surpass those of large one-time customers. Not only that, loyal customers also help to increase your bottom line by recommending you to others. Therefore, cultivating a loyal customer base should be a priority
Time is precious, especially if you’re a small business owner with a never-ending to-do list. Managing your time effectively enables you to accomplish more and to do so relatively stress-free. However, some of us find it difficult to manage our time effectively and our lives are affected as a result. In this blog, we’re going to outline 5 signs
The most common Call-to-Action (CTA) is probably the ‘Buy Now’ button. But you should do better than this as today’s online shopper and website visitor is savvier. It takes more to convince them to take the action you intend them to take. But the fact remains that a CTA is essential in motivating your website visitors to stay engaged
As we all know, customer satisfaction is key to business success. A satisfied customer is more likely to buy from you again and again and also recommend your company to a friend, therefore increasing your revenue. Measuring customer satisfaction allows you to make any necessary improvements to your product or service and it shows to your customers that you
A to-do list is a most used and abused productivity technique. Used because every entrepreneur will have one, abused because few people actually work their way to the bottom of their list. Making a to-do list is the easy part, accomplishing the tasks is a different matter. But learning to complete your to-do list and accomplish your tasks can
Communication is at the heart of everything we do in business. Without some form of communication, it’s very unlikely that you would have a business at all. Communication both internally and externally is important but communicating effectively with customers is vital. In this post, we’re going to be discussing how to communicate better with your clients using CRM.
By now, we all realise the importance of nurturing our prospects with valuable, educational and engaging content and email marketing plays a huge part in enabling us to do that. However, it’s no use sending out email campaigns if we are not measuring their success. Having the ability to measure the success of your email campaigns can
The importance of Customer Relationship Management Systems has become increasingly apparent to businesses both big and small. CRM enables a business to understand customers better, offer better customer support and generate more sales leads. There are many options available when it comes to choosing a CRM that’s right for your business. One of the choices you must make