Blog

2
Dec

5 Ways Marketing Automation Helps Small Businesses Fight Above Their Weight

Marketing automation is gaining traction, but it is still a fairly new concept for many growing businesses. Fair few SMEs and many marketers still do not understand how to use it properly. But the truth is automation can be highly effective if done properly, and with prospects and customers wanting targeted, relevant, personalised information right away, the focus is very much

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23
Nov

Black Friday – this is how the madness started (Plus 3 last-minute marketing tips)

Black Friday is the day following Thanksgiving Day in the United States (the fourth Thursday of November).  The day’s name originated in Philadelphia, where it originally was used to describe the heavy and disruptive pedestrian and vehicle traffic that would occur on the day after Thanksgiving. Use of the term started before 1961 and began to see broader use outside

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11
Nov

The 5 Lessons EVERY business owner can learn from Donald Trump’s Election Victory

Regardless of what you think to him, Donald Trump’s victory in the Presidential election is an incredible achievement. People are mourning today for what it means for world harmony and for equality of all types and I should state at this point that I have some major concerns about many of his views. In fact, I think many of his

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9
Nov

Cheat sheet to crafting LinkedIn InMail that delivers results

LinkedIn is amazing! Hailed as the professional network for people who mean business, you can rest assured that you will find nothing but quality content and connections. LinkedIn offers the perfect platform to connect with like-minded people and industry leaders, find prospects, potential employees as well as make valuable connections. This is precisely why, LinkedIn InMail is the perfect way

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2
Nov

Social Media – A bonfire that should be burning all year round

How often do you blog? Once a week? Once every other week? How often do you send email newsletters? Once a month? Quarterly? Now, how often do you post on your business social profiles? The answer should be every day. Whereas Bonfire Night (Guy Fawkes Night) comes and goes, you have to keep the social media fireworks going all year

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2
Nov

3 Reasons why Automation is a game changer

The world of technology moves at super speeds, it is no wonder then that our chances of keeping up with it on a daily basis are never going to be realistic. The key is picking and choosing what bits to use in your business life. One which has come along and become that game changer in business is automation. Most

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2
Nov

You will never achieve real sales success without action

I mentioned in a blog a few weeks ago that there were 2 things you needed to do to be successful in sales. Having a plan and then taking action. I was asked by a customer if I could only choose one of these 2 which would it be! It must be action and here is why. Planning is essential

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2
Nov

The most chilled 10 minutes of my day

Around a year ago I decided that I had to make some changes in the way I work. I have always been very driven and focused on working hard but there is little value in working incredibly hard and yet not achieving the results you want. As a business, InTouch has been growing but the pace of growth is not

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27
Oct

Frightfully Good Email Marketing for Business

Halloween is a scary time of the year, the evenings are drawing in, it’s getting colder and for one night of the year, ghost and ghouls (with the odd kid dressed as a super Mario brother) roam the street knocking on doors asking “Trick or Treat”. It can also be a scary time for business with things like Brexit hanging

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25
Oct

6 Halloween Inspired social media updates to get your followers buzzing

According to a Guardian article, Halloween is quickly becoming the second largest party night in the UK after New Year’s Eve. With shoppers set to spend up to £460m, you simply cannot afford to ignore the holiday! To get yourself social media ready and get your followers into the festive spirit, here are 6 Halloween inspired social media updates, that

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