Blog

13
Jan

7 Business Rules To Break This Year

There are rules to follow, and there are others that are just made to be broken. Here are 7 rules to break away free from that will help you grow your business and grow as a person! 1.Trying to be perfect Nothing and no one is ever perfect, so why set yourself for failure trying to achieve the unachievable. Your

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6
Jan

2017 – The year of Execution

Ideas are cheap. They are easy, they are common, they are in a sense worth nothing unless put into action. What is difficult, and what delivers actual results is not ideas, but their execution. It is not enough to have great concepts, we need to execute them too, that’s what truly counts. Most great ideas remain dormant because people don’t

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6
Jan

5 Marketing Trends That Will Dominate 2017 (and how to make the most of them)

What a great time to be alive! I’m continuously amazed at the technology we have available to use. We often forget how astounding it is to have the power to retrieve almost any information and communicate in a thousand different ways using a device that fits in your pocket. There is always something new to look out for and with

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14
Dec

Ikea renames its products after common Google searches

IKEA’s tongue-twisting product names just got even more outlandish (but easier to pronounce!). In a new tongue-in-cheek campaign, the furniture maker renamed some of its most popular products to Google searches about relationships problems. From a vanity table called ‘My friend only talks about himself’ to a moving box with the name ‘How to make long distance work’ IKEA tries

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9
Dec

Why Sir Isaac Newton holds the key to better sales

What a title to start on! As I drove to work this morning I was thinking about various opportunities which lay ahead of me, some internal and some linking us with amazing people and something dawned on me, like an apple dropping on my head, everything that I was thinking about revolved around driving sales numbers. So besides me using

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9
Dec

4 Practical Tips to Help You Optimize Your Marketing Budget

With the new year just around the corner, more and more of us are looking to start budgeting for the new year. Trying to come up with the perfect marketing budget however, can sometimes feel a little overwhelming: you need to keep an eye on your bottom line, your ROI, your vendors, all of your channels, and your timeline. And, if

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7
Dec

Do you play the prospect dating game?

Right, I would like you to come with me on a journey! You will need to think back a bit though to a time when you were young, free and single! You are out with friends in a bar and looked over at the other side of the room and gone ‘wow’. You can picture the moment now I’m sure.

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2
Dec

5 Ways Marketing Automation Helps Small Businesses Fight Above Their Weight

Marketing automation is gaining traction, but it is still a fairly new concept for many growing businesses. Fair few SMEs and many marketers still do not understand how to use it properly. But the truth is automation can be highly effective if done properly, and with prospects and customers wanting targeted, relevant, personalised information right away, the focus is very much

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23
Nov

Black Friday – this is how the madness started (Plus 3 last-minute marketing tips)

Black Friday is the day following Thanksgiving Day in the United States (the fourth Thursday of November).  The day’s name originated in Philadelphia, where it originally was used to describe the heavy and disruptive pedestrian and vehicle traffic that would occur on the day after Thanksgiving. Use of the term started before 1961 and began to see broader use outside

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11
Nov

The 5 Lessons EVERY business owner can learn from Donald Trump’s Election Victory

Regardless of what you think to him, Donald Trump’s victory in the Presidential election is an incredible achievement. People are mourning today for what it means for world harmony and for equality of all types and I should state at this point that I have some major concerns about many of his views. In fact, I think many of his

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