Surveys are an integral part of the customer experience. They let your customers know that their opinions really matter and it also gives them the opportunity to voice any concerns they may have. In a way, surveys close the CRM cycle by going back to the beginning and speaking to the most important person in your business – the customer.
Short messages service or SMS is still as popular as ever! With everybody, irrelevant of age and demographic, chronically attached to their phones, SMS marketing proves to be a fantastic opportunity for small businesses to connect with their customers! SMS is extremely versatile! It allows you to keep in touch with existing customers and connect with new ones. It’s a
I have to admit that up until a few months ago I was quite sceptical about database marketing. I knew what it was and the possibilities it held, however I was doubtful about whether a small business with its limited resources, time and marketing background could actually implement a marketing database. Boy, was I wrong! As it turns out, database
It may have never occurred to you that there may be some good small business and marketing advice in children’s books, but trust me, there is. Keep on reading and find out the motivational messages hidden in the wisdom of kid’s books. “No act of kindness, no matter how small, is ever wasted.” The Lion and the Mouse, Aesop’s Fables
Today there is an app for almost everything. Apps that help you work faster, smarter and better (when they make an app for finding your car keys, I’ll let you know). When it comes to business applications, we have calendars, organizers, apps that help you track expenses… The list is pretty long. But what we have, is an application that
So you have a company. You may have been in business for a few days or a few years. But do you know what makes you special. Everybody thinks that their business is unique and somehow different. But is it really? What makes you stand out? In this blog post we will try to help you discover what makes you
A video is a great way to tell a story. Especially if it is the story of your business and how you help your customers. No matter how good your business is, self-promotion is always taken with a pinch of salt. And why not, who in their right mind would say anything bad about their own company. As you may
Bad Spelling and Grammar In the world of auto correct and spell-check how is it possible that we still send emails with misspelt words? It happens, even to the best of us. Personally, I am no different and the last thing I like to see when I re-read an email I have just sent is a spelling or grammatical mistake.