Blog

25
Nov

Simple Sales and Marketing Automation – An Introduction

Here at InTouch we are introducing a brand new approach to sales and marketing automation. It’s called “Simple Sales & Marketing Automation”. Many of you will be aware of the growth of complex marketing automation systems, that need deep pockets to buy and dedicated resources just to keep on top of your sales and marketing systems. We don’t think it

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21
Nov

Supercharge Your Content and Marketing Automation Efforts
5 Practical Steps

Content and marketing automation go together like Batman and Robin. They are better, stronger and more resourceful together than when used separately. For one, content fuels marketing automation. Otherwise, what are you going to send people? How will you spark interest and engagement? Capture and nurture leads? But sending an email in itself isn’t enough to deliver results. The context

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19
Nov

4 Strategies to Help You Expand the Lifespan of Your Content

Any good marketer and business owner worth their salt will tell you that when it comes to success, it’s all about being efficient. This includes everything, from developing and manufacturing products, to customer service and yes, even marketing. Getting the most mileage possible out of content you’ve created is a true challenge professionals are facing every day. As if marketers

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14
Nov

How to create an effective email marketing campaign in 1 hour*
(Times may vary)

Research suggests that email has now surpassed other channels of marketing communication. This isn’t surprising when you consider how much cheaper, more measurable and better targeted email can be compared to other methods of communication. Email marketing is one of the most powerful tools in your marketing arsenal when used properly. But are you getting the most out of your

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12
Nov

15 Email Marketing Best Practices for Small Business

Poorly used email is a significant source of problems for businesses. From wasted time and resources, to disappointing results and poor open and click-through rates, the implications of a badly designed campaign are many. To help you avoid those faux-pas and instead enjoy the vast growth and profit opportunities that come with email, here is our compilation of email marketing

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6
Nov

5 Advanced Marketing Automation Techniques
Guaranteed to Grow Your Business

The other day we published an article discussing the basics of marketing automation and more specifically, how to start with your very own marketing automation strategy. After that post, quite a few of you with more experience around the subject matter, asked us for a more advanced and in depth post with some more practical advice. Your wish is my

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5
Nov

Small Business Marketing Automation
How to Start?

Marketing automation provides powerful tools for marketers and business owners to acquire new customers faster, build stronger relationships with existing clients and overall make better decisions for their business. But what if you have a small team? Maybe even a 1 person team on a shoestring budget? In either case, small business marketing automation can become a powerful ally. It

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31
Oct

10 Tips for Generating Sales Leads

We searched high and low for the best, most useful and most frequently used tactics and techniques for finding prospective clients and we’ve compiled the ultimate list. So sit back, pour yourself a cuppa and pay attention. Here are the 10 proven tips for generating sales leads: Customer Referrals. Dogs may be man’s best friend while diamonds may be a

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