Blog

2
Dec

How to hold on to customers

There is no doubting it, we live in an age of competition when it comes to our attention and our money. If you’ve got a leaky tap at home, you pull out the yellow pages (I know, I’m going back a bit!), or your phone and google it, then find someone who can fix it. So you type in the

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25
Nov

Using a CRM to Super Charge your sales!

In business you often hear that tool X will do this for your business, or tool Y will have this impact but no one actually tells you how to go about actually using them to get those sort after results. CRM is one of those very tools, you hear from people in the know, that you need it……but what will

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23
Sep

Get people re-engaged and not inactive

Let’s face it, we all get a little excited about the stats that come in from our email marketing campaigns. The thrill of knowing that people have clicked to open our email and read our carefully created message, it’s even better when something we have written has prompted them to go to one of our links! It puts a big

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16
Sep

How Prepared Are You?

Everyday I see millions of emails flying out of our system, from small campaigns to a handful or targeted contacts to huge newsletter campaigns and it always gets me thinking – how planned are these emails? Are they fully thought out from start to finish and beyond or are they the typical “Oh no! I better get a communication out

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9
Sep

5 Years of Silence and I still get them…

Every morning I go through the same routine, come in, put the kettle on (the first coffee sets me up for the day!), check support tickets, check my emails – all ready for the start of the day. It’s this routine that’s inspired this blog and triggered a thought in my head. When checking my emails, I have a dive

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2
Sep

Good Food, Good Drink…..Poor Business

The weekend is always a good time to relax and last weekend I did just that when I and some friends I hadn’t seen for a while went out for a curry. As normal the food was great, the service was outstanding and the whole evening was very enjoyable. The only hiccup was at the end of the night, we

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26
Aug

The secret to a good campaign…….Timing

They say the secret to a good joke is…..wait for it…..timing. The same is more than true for Email Marketing, or indeed any form of marketing. A poorly timed campaign will have two major effects for your and your business, 1) You will waste your time and money and none of us have pockets that deep or enough hours in the

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20
Aug

Personalise your emails or carry on wasting your time!!

We are bombarded with marketing campaigns all the time, from the adverts we watch during our favourite TV programmes to the billboards we pass on our way to and from the office. Each one has a generic message “Buy This”, “Buy That”, “Visit Here”, etc, etc. Some will have an impact but most will not connect with you on that

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