Forget spring cleaning your contacts. With the holidays just around the corner, there’s never been a more perfect time to revisit your email subscriber list to see which clients you should keep and which ones you should kiss goodbye before you start sending out your end of year messaging. Think of your email marketing as a 2-way relationship. If you’re debating
Ever wondered how you could increase customer loyalty, attract new business, boost revenue and increase referrals? Well one option worthy of consideration is database marketing. Database marketing is a wonderful strategy that every small business should and can implement to drive real results! What exactly is database marketing? In a nutshell, it’s a great way to gain information about your
Keeping social customers through proper communication is critical to the success of nurturing and growing your client base. Why? Because this new emerging market is the next generation of buyers. And as we’ve previously addressed, they are much more savvy than the traditional customer and expect more of a 2-way exchange from brands and companies via social media channels. They
Previously we’ve addressed that email marketing isn’t going away anytime soon. In fact, quite the opposite it’s still the preferred means by both B2B marketers and consumers for several reasons including driving direct sales, being inexpensive, supporting sales through other channels and building relationships. Plus, it moves the conversation about your products and services to a more personal environment –
In a previous post we chatted about email marketing as a powerful tool that can single-handedly improve the ROI of all your lead generation and customer retention programs leading to the growth of your overall business. For those that need a little more convincing and prefer to let the numbers do the talking, we’ve listed some stats from various top-ranked
Are you answering the current needs of your customers? What percentage of your clients is satisfied with the service of your company? How do your valued customers compare your brand with competitors? Customer feedback helps answer these questions and more and should be treated as a vital part of your long-term marketing strategy. Why? In a nutshell, your customers are
Contrary to what many may think, social CRM is not just another social media buzzword. Social CRM is the next CRM. The ever-growing enthusiasm for social media by consumers over the recent years is staggering creating a new customer – the social customer. This new customer necessitates marketers to utilise best practices for capturing this emerging market. Who is the social customer?
Even though the whole point to email marketing is to make sure your email campaigns are translating into sales enquiries, if your email isn’t personal and relevant it has no value. So the better built your campaigns are, the better they will perform. Therefore the question remains, what are the best ways to build meaningful messages giving yourself the best