Boost-Your-Customer-Retention-During-The-Christmas-Period

5 Ways to Boost your Customer Retention During the Christmas Period

Christmas is a huge opportunity for businesses to give their sales a huge boost, however it also marks the end of a year and a time when customers might be looking for a fresh start and a different solution to their problems and may start
Categories:  Customer Retention, Marketing Ideas
How-to-define-your-target-market

How to Define Your Target Market

As a business we all want more customers. The mistake we make is casting our net too wide and saying we will work with everyone and anyone; it’s a nice idea but it’s not one that will allow you win consistent sales or even know
Categories:  Business Basics, Customer Acquisition
Customer acquisition for small businesses on a budget

3 Customer Acquisition Strategies for Small Businesses with no Money

As you’re probably aware, it costs far more to acquire new customers than it does to retain existing ones. However, without customer acquisition, you’d have no customers to retain. If you’re a small business on a budget, customer acquisition can be tough. You’re likely to be
Categories:  Customer Acquisition, Small Business Growth
Customer Retention

Why Looking After your Customers is Just as Important as Winning Them

We all love that feeling of winning new business, its like scoring the winning goal in the world cup, that last second drop goal in rugby or the last point in the Wimbledon final – success if great, it’s feels awesome and we want MORE!
Categories:  Customer Experience, Customer Retention
Best-day-to-send-emails

“What is the Best Day to Send Emails?” And Other FAQ’s Answered!

We’ve compiled a list of common questions we hear regularly when it comes to email marketing and we’re going to provide you with the answers to help you get more from your email marketing campaigns. 1. What is the best day to send emails? We’d
Categories:  Email Marketing, Small Business Growth
Top Tips for Designing a Good Email to Engage your Subscribers

Top Tips for Designing a Good Email to Engage your Subscribers

Whether the goal of your email marketing is to increase sales, increase the traffic to your site or to increase customer retention, designing a good email is key.   But how do you achieve this?  1. Match your Emails with your Branding  “Consistent brand presentation across
Categories:  Customer Retention, Email Marketing
Increase your Sales by Asking for Customer Feedback

How to Increase your Sales by Asking for Customer Feedback

Asking for feedback is extremely valuable to any business- it shows your customers that you care about and value their opinions. But that’s where it stops unless you do something with that feedback.The information you elicit from your customers when you ask for their feedback
Halloween-Marketing

7 Scarily Good Halloween Marketing Ideas for your Business

With 31st October just around the corner, businesses big and small will soon be focusing their marketing around Halloween. According to Mintel, in 2016, consumers spent an estimated £310 million on Halloween goods and this is set to rise year on year. So, love it
Categories:  Marketing Ideas
5 ways to fill your sales pipeline

5 Ways to Fill your Sales Pipeline

We all want more leads in our sales pipeline, right? But, they won’t just appear overnight. You have to put in the work to fill your sales pipeline with high quality leads for your business. According to SalesStaff “68% of companies struggle with lead generation“. If
Categories:  Customer Acquisition, Leads & Sales
7 Techniques to Use in your Sales Emails to Persuade Your Prospects to Buy

7 Techniques to Use in your Sales Emails to Persuade Your Prospects to Buy

Email remains the most effective form of marketing and still drives the highest ROI than any other marketing strategy if done right. However, too many businesses waste opportunities to increase conversions because they don’t perfect their sales emails. In this post, we’re going to share
Categories:  Email Marketing
How To Drive More Traffic To Your Website With Email Marketing

How To Drive More Traffic To Your Website With Email Marketing

There are various goals that marketers aim to achieve with their email marketing; this could be to increase sales, strengthen relationships or drive more traffic to your website. There are certain techniques you can use to drive more traffic to your website, helping you to
Categories:  Email Marketing
5 Powerful Ways to Increase Your Sales Productivity

5 Powerful Ways to Increase Your Sales Productivity

  Sales is a fast-paced environment and juggling multiple leads and tasks can be a challenge. Sales productivity is a key factor in ensuring business success, so how can you increase your productivity when it comes to sales?     1. Qualify Prospects More Effectively
Categories:  Leads & Sales, Productivity
7 Tips to Manage your Calendar and Get More Done

7 Tips to Manage your Calendar and Get More Done

  When running and growing a small business, you can expect a packed work schedule during the week, and a packed social calendar on the weekends. It can become very overwhelming; taking work home, reduced time for family, unmet deadlines and so on. How is
Categories:  CRM for Small Business, Productivity
The One, Simple Reason your Business is Losing Customers

The One, Simple Reason your Business is Losing Customers

  So, your business is losing customers, it’s not unusual. Your numbers will always fluctuate, if you’re winning more customers than you’re losing, it isn’t a huge cause for concern. However, what if you’re losing customers at a faster rate than you’re winning them? You
Categories:  Customer Experience, Customer Retention
Why You Should Be Using Video Marketing to Promote Your Small Business

Why You Should Be Using Video Marketing to Promote Your Small Business

  The number of businesses making use of video marketing has rocketed over the past few years and it has become an invaluable way of promoting businesses both big and small. If you’re not using video marketing to promote your small business and engage your
Categories:  Marketing Ideas
7 Ways to Build a Loyal Customer Base For Your Business

7 Ways to Build a Loyal Customer Base For Your Business

  Any experienced marketer knows it costs more to acquire a new customer than to retain an existing one. The revenues generated from loyal, repeat customers will surpass those of large one-time customers. Not only that, loyal customers also help to increase your bottom line
5 Signs You Are Not Managing Your Time Effectively & How to Change It!

5 Signs You Are Not Managing Your Time Effectively & How to Change It!

  Time is precious, especially if you’re a small business owner with a never-ending to-do list. Managing your time effectively enables you to accomplish more and to do so relatively stress-free. However, some of us find it difficult to manage our time effectively and our
Categories:  Productivity
Create A Killer Call-to-Action That Converts

How to Create A Killer Call-to-Action That Converts

  The most common Call-to-Action (CTA) is probably the ‘Buy Now’ button. But you should do better than this as today’s online shopper and website visitor is savvier. It takes more to convince them to take the action you intend them to take. But the
Categories:  Lead Nurturing, Leads & Sales
Customer Survey Questions to Improve Customer Satisfaction

14 Customer Survey Questions to Improve Customer Satisfaction

  As we all know, customer satisfaction is key to business success. A satisfied customer is more likely to buy from you again and again and also recommend your company to a friend, therefore increasing your revenue. Measuring customer satisfaction allows you to make any
9 Tips to Successfully Complete Your To-Do List

9 Tips to Successfully Complete Your To-Do List

  A to-do list is a most used and abused productivity technique. Used because every entrepreneur will have one, abused because few people actually work their way to the bottom of their list. Making a to-do list is the easy part, accomplishing the tasks is
Categories:  Productivity
How to Communicate Better With Your Clients Using CRM

How to Communicate Better With Your Clients Using CRM

  Communication is at the heart of everything we do in business. Without some form of communication, it’s very unlikely that you would have a business at all. Communication both internally and externally is important but communicating effectively with customers is vital.   In this
Categories:  CRM for Small Business, Customer Experience
6 vital email marketing metrics

6 Vital Email Marketing Metrics & How to Use Them

  By now, we all realise the importance of nurturing our prospects with valuable, educational and engaging content and email marketing plays a huge part in enabling us to do that.   However, it’s no use sending out email campaigns if we are not measuring
Categories:  Email Marketing
4 Huge Benefits of Cloud-Based CRM Systems

4 Huge Benefits of Cloud-Based CRM Systems

  The importance of Customer Relationship Management Systems has become increasingly apparent to businesses both big and small.  CRM enables a business to understand customers better, offer better customer support and generate more sales leads.   There are many options available when it comes to
Categories:  CRM for Small Business
What are the Benefits of Segmenting Your Customer Data?

What are the Benefits of Segmenting Your Customer Data?

  Segmenting your customer data is hugely important in order to target the right people with the right marketing message. Assuming that all of your customers will be interested in the same products or services is a mistake if you want to drive sales successfully.
5 Ways CRM Systems Help Improve Your Sales Process

5 Ways CRM Systems Help Improve Your Sales Process

  When a business is first established and has just a handful of customers and employees, keeping track of the sales process is reasonably simple. However, as the customer base grows it becomes harder to track where a customer is in the sales pipeline, who’s
6 Benefits of Sending out Surveys to Your Customers

6 Benefits of Sending out Surveys to Your Customers

  Customer satisfaction is what keeps your clients coming back. Any smart marketer knows that it is cheaper to win more business from your existing customer than acquiring new customers. Knowing the satisfaction levels of your customers should be an ongoing task if you plan
4 Reasons to Use SMS Marketing in Your Business

4 Reasons to Use SMS Marketing in Your Business

    According to Deloitte “85% of respondents – 41 million people- now own or have access to a smartphone.” Most those people carry their mobile phones on them continuously throughout the day and check them multiple times daily. That is the beauty of trying
Categories:  CRM for Small Business, SMS Marketing
How Marketing Automation Saves You Time & Money & Converts More Leads

How Marketing Automation Saves You Time & Money & Converts More Leads

In the days past, small businesses would only dream of reaching big global audiences as they lacked the resources and the budget to carry out big marketing campaigns. These days, however, smart use of technology gives small businesses the same platform to roll with the
Categories:  CRM for Small Business, Sales & Marketing Automation
How to Build a Sales Pipeline for Sales Success

How to Build a Sales Pipeline for Great Sales Success

How do you stay on top of things when you have several leads at different points in the sales process? Many sales and marketing teams contend with different tasks to complete in order to bring prospects over the line but they lack organisation and it
Categories:  Leads & Sales, Sales Processes
5 Ways of Building a Rapport with Prospects via Email

5 Ways of Building a Rapport with Prospects via Email

Email may be one of the oldest marketing tools, but it remains one of the most powerful when effectively deployed. It is key in order to build a relationship with your prospects and nurture them through to becoming customers. Building rapport with prospects means to