How To Drive More Traffic To Your Website With Email Marketing

How To Drive More Traffic To Your Website With Email Marketing

There are various goals that marketers aim to achieve with their email marketing; this could be to increase sales, strengthen relationships or drive more traffic to your website. There are certain techniques you can use to drive more traffic to your website, helping you to
Categories:  Email Marketing
5 Powerful Ways to Increase Your Sales Productivity

5 Powerful Ways to Increase Your Sales Productivity

  Sales is a fast-paced environment and juggling multiple leads and tasks can be a challenge. Sales productivity is a key factor in ensuring business success, so how can you increase your productivity when it comes to sales?     1. Qualify Prospects More Effectively
Categories:  Productivity, Sales Ideas
7 Tips to Manage your Calendar and Get More Done

7 Tips to Manage your Calendar and Get More Done

  When running and growing a small business, you can expect a packed work schedule during the week, and a packed social calendar on the weekends. It can become very overwhelming; taking work home, reduced time for family, unmet deadlines and so on. How is
The One, Simple Reason your Business is Losing Customers

The One, Simple Reason your Business is Losing Customers

  So, your business is losing customers, it’s not unusual. Your numbers will always fluctuate, if you’re winning more customers than you’re losing, it isn’t a huge cause for concern. However, what if you’re losing customers at a faster rate than you’re winning them? You
Categories:  Business Basics, Customer Experience
Why You Should Be Using Video Marketing to Promote Your Small Business

Why You Should Be Using Video Marketing to Promote Your Small Business

  The number of businesses making use of video marketing has rocketed over the past few years and it has become an invaluable way of promoting businesses both big and small. If you’re not using video marketing to promote your small business and engage your
Categories:  Business Basics, Small Business Growth
7 Ways to Build a Loyal Customer Base For Your Business

7 Ways to Build a Loyal Customer Base For Your Business

  Any experienced marketer knows it costs more to acquire a new customer than to retain an existing one. The revenues generated from loyal, repeat customers will surpass those of large one-time customers. Not only that, loyal customers also help to increase your bottom line
5 Signs You Are Not Managing Your Time Effectively & How to Change It!

5 Signs You Are Not Managing Your Time Effectively & How to Change It!

  Time is precious, especially if you’re a small business owner with a never-ending to-do list. Managing your time effectively enables you to accomplish more and to do so relatively stress-free. However, some of us find it difficult to manage our time effectively and our
Categories:  Business Basics, Productivity
Create A Killer Call-to-Action That Converts

How to Create A Killer Call-to-Action That Converts

  The most common Call-to-Action (CTA) is probably the ‘Buy Now’ button. But you should do better than this as today’s online shopper and website visitor is savvier. It takes more to convince them to take the action you intend them to take. But the
Categories:  Lead Nurturing, Leads & Sales
Customer Survey Questions to Improve Customer Satisfaction

14 Customer Survey Questions to Improve Customer Satisfaction

  As we all know, customer satisfaction is key to business success. A satisfied customer is more likely to buy from you again and again and also recommend your company to a friend, therefore increasing your revenue. Measuring customer satisfaction allows you to make any
Categories:  Customer Experience, Survey Feature
9 Tips to Successfully Complete Your To-Do List

9 Tips to Successfully Complete Your To-Do List

  A to-do list is a most used and abused productivity technique. Used because every entrepreneur will have one, abused because few people actually work their way to the bottom of their list. Making a to-do list is the easy part, accomplishing the tasks is
Categories:  Customer Experience, Productivity
How to Communicate Better With Your Clients Using CRM

How to Communicate Better With Your Clients Using CRM

  Communication is at the heart of everything we do in business. Without some form of communication, it’s very unlikely that you would have a business at all. Communication both internally and externally is important but communicating effectively with customers is vital.   In this
Categories:  CRM for Small Business, Customer Experience
6 vital email marketing metrics

6 Vital Email Marketing Metrics & How to Use Them

  By now, we all realise the importance of nurturing our prospects with valuable, educational and engaging content and email marketing plays a huge part in enabling us to do that.   However, it’s no use sending out email campaigns if we are not measuring
Categories:  Email Marketing
4 Huge Benefits of Cloud-Based CRM Systems

4 Huge Benefits of Cloud-Based CRM Systems

  The importance of Customer Relationship Management Systems has become increasingly apparent to businesses both big and small.  CRM enables a business to understand customers better, offer better customer support and generate more sales leads.   There are many options available when it comes to
Categories:  CRM for Small Business
What are the Benefits of Segmenting Your Customer Data?

What are the Benefits of Segmenting Your Customer Data?

  Segmenting your customer data is hugely important in order to target the right people with the right marketing message. Assuming that all of your customers will be interested in the same products or services is a mistake if you want to drive sales successfully.
5 Ways CRM Systems Help Improve Your Sales Process

5 Ways CRM Systems Help Improve Your Sales Process

  When a business is first established and has just a handful of customers and employees, keeping track of the sales process is reasonably simple. However, as the customer base grows it becomes harder to track where a customer is in the sales pipeline, who’s
Categories:  CRM for Small Business, Leads & Sales
6 Benefits of Sending out Surveys to Your Customers

6 Benefits of Sending out Surveys to Your Customers

  Customer satisfaction is what keeps your clients coming back. Any smart marketer knows that it is cheaper to win more business from your existing customer than acquiring new customers. Knowing the satisfaction levels of your customers should be an ongoing task if you plan
Categories:  Customer Experience, Survey Feature
4 Reasons to Use SMS Marketing in Your Business

4 Reasons to Use SMS Marketing in Your Business

    According to Deloitte “85% of respondents – 41 million people- now own or have access to a smartphone.” Most those people carry their mobile phones on them continuously throughout the day and check them multiple times daily. That is the beauty of trying
Categories:  SMS Marketing
5 Top Tips to Ask for Referrals and Get More Business

5 Top Tips to Ask for Referrals and Get More Business

    Word of mouth advertising is the best advertising a business can get. This is because people will naturally place more trust the word of someone they know than a testimonial from a stranger no matter how positive it is. If a friend says
Categories:  Business Basics, Sales Ideas
How Marketing Automation Saves You Time & Money & Converts More Leads

How Marketing Automation Saves You Time & Money & Converts More Leads

In the days past, small businesses would only dream of reaching big global audiences as they lacked the resources and the budget to carry out big marketing campaigns. These days, however, smart use of technology gives small businesses the same platform to roll with the
Categories:  CRM for Small Business, Sales & Marketing Automation
How to Build a Sales Pipeline for Sales Success

How to Build a Sales Pipeline for Great Sales Success

How do you stay on top of things when you have several leads at different points in the sales process? Many sales and marketing teams contend with different tasks to complete in order to bring prospects over the line but they lack organisation and it
Categories:  Leads & Sales, Sales Ideas
6 Proven Ways to Speed Up Your Sales Cycle

6 Proven Ways to Speed Up Your Sales Cycle

Salespeople and marketers are continuously trying out new techniques to speed up their sales cycles and get their prospects over the line faster. Of course, some sales cycles are significantly longer than others. For example, consumers don’t typically don’t wake up one morning and think
5 Ways of Building a Rapport with Prospects via Email

5 Ways of Building a Rapport with Prospects via Email

Email may be one of the oldest marketing tools, but it remains one of the most powerful when effectively deployed. It is key in order to build a relationship with your prospects and nurture them through to becoming customers. Building rapport with prospects means to
Categories:  Customer Experience, Lead Nurturing, Sales Ideas
How CRM Systems Help You Convert More Prospects

How CRM Systems Help You Convert More Prospects

Without a CRM system, new leads fall through the net, your customer service is less efficient and your teams struggle to collaborate with ease. However, by utilising a CRM system effectively, businesses see countless benefits in all departments. From a sales perspective, businesses are able
Categories:  CRM for Small Business
3 Amateur Behaviours That Can Kill Your Reputation as a Sales Person

3 Amateur Behaviours That Can Kill Your Reputation as a Sales Person

Some salespeople believe they are born with a natural ability to sell, however this is rarely the case. Yes, they might be born with a natural confidence, the ‘gift of the gab’ and determination to succeed, however selling is a skill that must be developed.
Categories:  Business Basics, Lead Nurturing, Sales Ideas
What To Do When You Can’t Get Hold of your Prospect

What To Do When You Can’t Get Hold of your Prospect

You have a hot prospect who seems really keen to move things forward and become a customer and then they suddenly go cold. Your emails and calls are not returned, and you can’t get hold of your prospect. The trail goes cold and you move
Categories:  Business Basics, Lead Nurturing, Sales Ideas
6 easy steps to create a winning lead nurturing strategy

6 Easy Steps to Create a Winning Lead Nurturing Strategy

    Lead nurturing means maintaining interaction with your leads to remain on their radar and develop the relationship. Lead nurturing involves putting out content that improves your brand image, presenting yourself as an expert in your field. But careful strategising and planning, as well
Categories:  Lead Nurturing
5 Incredible Ways to Grow Your Email List For Success

5 Incredible Ways to Grow Your Email List For Success

It is simple. The more leads you generate, the higher the likelihood that you will convert a higher number of them and grow your revenue. For any business, growing an email list is crucial because these leads can then be nurtured and converted by a
Categories:  Business Basics, Lead Nurturing, Marketing Ideas
6 Reasons Why Your Business Should Be Investing In a CRM System

6 Reasons Why Your Business Should Be Investing In a CRM System

A Customer Relationship Management system (CRM), is probably the most effective customer acquisition and retention tool that a business can invest in. Using a CRM system, you’re able to collect a huge wealth of data such as your customer’s demographics, their location, their spending habits,
Categories:  CRM for Small Business
customer retention strategies

5 Amazing Customer Retention Strategies You MUST Implement

Marketers have long known that the time and cost required to acquire a new customer is significantly higher than what is needed to convince an existing customer to buy. Customer retention means winning more repeat customers and earning more revenue from these customers. The simple
Marketing automation campaigns InTouchCRM

5 Great Marketing Automation Campaigns to Boost your Sales to Another Level

According to VB Insight, “80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversion increase.” This is just one of hundreds of statistics that prove that marketing automation can be a huge success if used effectively. With