Customer satisfaction is what keeps your clients coming back. Any smart marketer knows that it is cheaper to win more business from your existing customer than acquiring new customers. Knowing the satisfaction levels of your customers should be an ongoing task if you plan on keeping them for the long-term. Sending out surveys is a straightforward, simple way of
Email may be one of the oldest marketing tools, but it remains one of the most powerful when effectively deployed. It is key in order to build a relationship with your prospects and nurture them through to becoming customers. Building rapport with prospects means to build “a good understanding of someone and an ability to communicate with them”. When rapport
Marketers have long known that the time and cost required to acquire a new customer is significantly higher than what is needed to convince an existing customer to buy. Customer retention means winning more repeat customers and earning more revenue from these customers. The simple fact is that effective customer retention is very lucrative for a business; higher revenue with
Outstanding customer service is absolutely imperative for business success in today’s highly competitive business climate. If you don’t put your customer above everything else, you stand to lose them and this could be detrimental to your business. However, if you provide your customers with the best service you possibly can, you will build customer loyalty and they won’t have
Customer Relationship Management (CRM) Systems enable companies to develop effective strategies for managing their relationships and interactions with clients. CRM is useful for both existing and prospective customers alike. One of the biggest benefits of using a CRM system is in improving your customer’s experience. Because, after all, customer experience is one of the most important aspects for business
Customers are bombarded with more and more brands every moment and they expect brands to meet their needs in an effort to outdo each other. Customers do not just want to be sold to, they want their opinions heard, insights appreciated, problems fixed and needs met. In addition to sales and marketing, businesses need to make an effort to improve
Most of us grew up being taught that we must not care what other people think of us. Even as adults, during motivational talks and development training, we are taught not to let the opinions of other people affect us. In as much as there is a truth in those instructions, it must not be applied in the
Right, I would like you to come with me on a journey! You will need to think back a bit though to a time when you were young, free and single! You are out with friends in a bar and looked over at the other side of the room and gone ‘wow’. You can picture the moment now I’m sure.