E-mail marketing is certainly not dead. It has one of the best engagement rates and returns in any marketing strategy. One way of determining the effectiveness of e-mail marketing is to track e-mail click-through rates and from this data you can adapt and improve your emails accordingly. So what can you do to get better click-through rates?
With GDPR just around the corner the time to re-permission your database is now! I’m sure you’ve already started receiving emails from your favourite brands asking you to confirm you want to continue receiving emails from them, but if not..you will soon. In this blog post we share some examples of how some brands are going about doing this plus
Email marketing is a great tool employed by most successful businesses in order to communicate with their prospects and customers and continue to grow. Many big businesses claim that this alone accounts for most of their sales and like every other marketing tool, it certainly has its benefits. What are the benefits of email marketing? 1. Low cost
Back in 2015, 59% of B2B Fortune 500 companies were already using marketing automation, fast forward to today and you can imagine that number is probably closer to 90% if not more. Marketing automation has been something that has revolutionised how businesses marketing themselves as well as how they convert prospects into customers, quickly, effectively and in a costly manner.
Writing a killer sales email can seem like a hard task at times, after all, how do you make sure your email is the one that stands out from the crowd and gets read, let alone actioned? When you look at the anatomy of an email, there are certain things that you can do to give yourself the best chance
Halloween is a scary time of the year, the evenings are drawing in, it’s getting colder and for one night of the year, ghost and ghouls (with the odd kid dressed as a super Mario brother) roam the street knocking on doors asking “Trick or Treat”. It can also be a scary time for business with things like Brexit hanging
This week’s blog post is coming from Ciaran Cullen the Product Improvement Director here at InTouch. He is the technical specialist who is in charge of all system improvements, infrastructure and system roadmap. This week he decided to write a piece of content to shed some light on the technical side of email marketing and more specifically, why certain emails get marked
Email marketing is becoming increasingly successful in today’s marketing mix: great ROI, fairly cheap, quick to implement. And email is indeed a very powerful and effective way to communicate with clients and prospects. As a bonus, email is fully tracked and can be highly personalised to develop a one to one communication strategy. This being said, email is fast moving