Back in 2015, 59% of B2B Fortune 500 companies were already using marketing automation, fast forward to today and you can imagine that number is probably closer to 90% if not more. Marketing automation has been something that has revolutionised how businesses marketing themselves as well as how they convert prospects into customers, quickly, effectively and in a costly manner.
Writing a killer sales email can seem like a hard task at times, after all, how do you make sure your email is the one that stands out from the crowd and gets read, let alone actioned? When you look at the anatomy of an email, there are certain things that you can do to give yourself the best chance
Halloween is a scary time of the year, the evenings are drawing in, it’s getting colder and for one night of the year, ghost and ghouls (with the odd kid dressed as a super Mario brother) roam the street knocking on doors asking “Trick or Treat”. It can also be a scary time for business with things like Brexit hanging
This week’s blog post is coming from Ciaran Cullen the Product Improvement Director here at InTouch. He is the technical specialist who is in charge of all system improvements, infrastructure and system roadmap. This week he decided to write a piece of content to shed some light on the technical side of email marketing and more specifically, why certain emails get marked
Email marketing is becoming increasingly successful in today’s marketing mix: great ROI, fairly cheap, quick to implement. And email is indeed a very powerful and effective way to communicate with clients and prospects. As a bonus, email is fully tracked and can be highly personalised to develop a one to one communication strategy. This being said, email is fast moving
People in business often hope to do business the first time they meet a prospect but unfortunately the reality of the sales process is quite different. Many studies over the years have revealed that only 2% of sales occur when two parties meet for the first time. In fact the more complex and expensive the product or service offered is,
When it comes to email marketing, there is plenty of information on the web. Heck, we’ve written enough on the topic ourselves! Check out the full list of email marketing topics we’ve covered on this blog. Just type email marketing tips into the search engine and you will find yourself buried in a sea of information. Blogs, articles, videos, all
Email marketing is one of the most effective and inexpensive ways to find new customers and keep existing ones. Email integrates with other solutions, you can easily track the return on your investment, it’s customisable and pretty much any business in any industry anywhere in the world could benefit from it. It is simple enough for beginner level users to