According to VB Insight, “80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversion increase.” This is just one of hundreds of statistics that prove that marketing automation can be a huge success if used effectively. With the right strategy, a small business can generate new leads at a higher rate and
The vast majority of your customers will regularly check their phones each and every day. Mobile phone usage statistics say, “Users spend on average 69% of their media time on smartphones.” (comScore) and “61% of email opens occurred on mobile, 15% on desktop and 24% in a webmail client.” (Adestra) This means that any business that is serious about customer engagement and
Sending regular newsletters to your subscribers has many benefits. Firstly, it allows you to communicate any important news or updates in your company. And secondly, it enables you to nurture subscribers who haven’t yet bought from you to become a customer. Simply sending out a newsletter without any thought is not enough and won’t help you convert your prospects. So,
Email list segmentation will drastically improve the effectiveness of your email marketing. Think about it- if you send the same email to every single person in your database, regardless of their location, gender, interests, age, purchase history etc. how many people are going to be interested in your content? Very few, because trying to appeal to anyone and everyone
The exponential rise in popularity of social media in recent years may have made you – and other entrepreneurs – wonder whether email marketing is archaic. On the contrary, email marketing is still a highly powerful tool. If you doubt that, simply check your email account to see how many companies have sent you information about their products only today.
Email marketing remains one of the most effective marketing channels because it still delivers the best marketing ROI. An email marketing campaign is cheap, easy to set up and can be easily segmented to reach different types of customers with different marketing messages. Email is a powerful tool in not only reaching new prospects but also in achieving customer retention.
Despite what anybody says, email marketing is still going strong and remains one of the most popular and effective ways of nurturing your prospects and communicating with your customers. But email marketing can be a difficult strategy to perfect. So we’re going to share our top tips to perfect your email marketing and improve your open-rates, click-through rates and conversions
Email Marketing is an incredibly powerful tool for any business owner to nurture their prospects to become customers and communicate with their existing customers to encourage repeat business. It’s a great way to keep your prospects and customers engaged and interested in what you’re offering but if your emails are not being opened, your efforts are for nothing. This vastly