Email Marketing

12
Jul

6 Reasons why Big Businesses use Automation and why you are missing a trick

Back in 2015, 59% of B2B Fortune 500 companies were already using marketing automation, fast forward to today and you can imagine that number is probably closer to 90% if not more. Marketing automation has been something that has revolutionised how businesses marketing themselves as well as how they convert prospects into customers, quickly, effectively and in a costly manner.

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26
May

How to write a Killer Sales Email

Writing a killer sales email can seem like a hard task at times, after all, how do you make sure your email is the one that stands out from the crowd and gets read, let alone actioned? When you look at the anatomy of an email, there are certain things that you can do to give yourself the best chance

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27
Oct

Frightfully Good Email Marketing for Business

Halloween is a scary time of the year, the evenings are drawing in, it’s getting colder and for one night of the year, ghost and ghouls (with the odd kid dressed as a super Mario brother) roam the street knocking on doors asking “Trick or Treat”. It can also be a scary time for business with things like Brexit hanging

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14
Oct

SPAM – Where Does Your Email Really Go?

This week’s blog post is coming from Ciaran Cullen the Product Improvement Director here at InTouch. He is the technical specialist who is in charge of all system improvements, infrastructure and system roadmap. This week he decided to write a piece of content to shed some light on the technical side of email marketing and more specifically, why certain emails get marked

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14
Sep

What’s in fashion in email marketing? 3 hot email marketing trends that you need to be aware of

Email marketing is becoming increasingly successful in today’s marketing mix: great ROI, fairly cheap, quick to implement. And email is indeed a very powerful and effective way to communicate with clients and prospects. As a bonus, email is fully tracked and can be highly personalised to develop a one to one communication strategy. This being said, email is fast moving

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22
Apr

How to Write Great Sales Follow Up Emails That Actually Deliver Results

People in business often hope to do business the first time they meet a prospect but unfortunately the reality of the sales process is quite different. Many studies over the years have revealed that only 2% of sales occur when two parties meet for the first time. In fact the more complex and expensive the product or service offered is,

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29
Mar

5 Pieces of Email Marketing Advice You Shouldn’t Follow

When it comes to email marketing, there is plenty of information on the web. Heck, we’ve written enough on the topic ourselves! Check out the full list of email marketing topics we’ve covered on this blog. Just type email marketing tips into the search engine and you will find yourself buried in a sea of information. Blogs, articles, videos, all

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11
Mar

5 Emails That Will Help You Grow Your Business

Email marketing is one of the most effective and inexpensive ways to find new customers and keep existing ones. Email integrates with other solutions, you can easily track the return on your investment, it’s customisable and pretty much any business in any industry anywhere in the world could benefit from it. It is simple enough for beginner level users to

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8
Jan

3 Emails Every Business Should be Sending

  If email marketing has taught me anything, it is that people struggle with ideas for content. ‘What should I write about?’ and ‘What emails do I send to my contacts’? are two questions I get asked time and time again. Don’t get me wrong, I’ve been there myself. We all know the importance of online email marketing and the

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13
Nov

7 Emails to Send Next Month

With the holidays fast approaching it’s time we started to think about the communications we will be sending out next month. Here is a list of 7 emails every business should send in December. 1. Holiday Announcement Are you going to be celebrating the holidays this year? Are you bringing out a festive line or a special promotion? Make sure

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