General Business Stuff

18
Jun

5 Amazing Customer Retention Strategies You MUST Implement

Marketers have long known that the time and cost required to acquire a new customer is significantly higher than what is needed to convince an existing customer to buy. Customer retention means winning more repeat customers and earning more revenue from these customers. The simple fact is that effective customer retention is very lucrative for a business; higher revenue with

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2
May

3 Simple Secrets to Networking Success [VIDEO]

Networking is hugely important in business. It helps to get your name out there and can put you in touch with like-minded individuals who you can learn a thing or two from as well as people who could be interested in your product or service.   Some people however, hate the idea of networking because either they’re not confident enough

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7
Feb

Webinars for Lead Generation

With the exception of writing and language, the internet has changed our lives in ways unimaginable. Music, videos, books, radio, TV etc. are now on the internet. There is hardly anything that cannot be bought online. That includes various forms of human interaction including group discussions, conferences and seminars. Yes!!! Seminars are no longer consigned to be done within the

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2
Feb

The Power of Search Engine Optimisation (SEO) for Businesses in 2018

    With the internet going live to the public in the 1990’s, the amount of information on the internet has kept increasing, thanks, especially, to the development of blogging. With the increasing amount of information on the internet comes the difficulty of finding what you are looking for on it. The difficulty is the same as stepping into New York City in

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30
Nov

InTouchCRM and APCOM announce a new partnership

APCOM are pleased to announce a new partnership with industry leading CRM and Marketing Automation provider InTouchCRM. InTouch will be APCOM’s membership CRM (Customer Relationship Management) and communication system in which member data will be stored securely and with the appropriate consents which was a key requirement of the APCOM executive committee ahead of GDPR regulations coming into force in

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23
Oct

MAKING CHANGE STICK

In my first article for this blog, I set out some thoughts from my experience on how to prepare for making change within your business. I used the example of implementing a new sales process and focused on providing clarity and support to people, explaining why is change happening, what exactly is changing, and how it will impact them. As

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13
Oct

HOW TO IMPLEMENT REAL CHANGE IN YOUR BUSINESS WHEN IT COMES TO SALES

  Changing your business  People resist change. This is a known fact, with much research undertaken and many articles explaining why this is the case.   As a leader in business, you need to frequently make change to maintain your competitive edge. One such change could be adopting a whole new sales process to improve your chances of consistently winning

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28
Jul

TRACKFARE Explained – Number Two on the list, Reliable

Consistent sales success is a must for any business. Making the statement is easy – putting that plan into action is the hard part. That’s where TRACKFARE comes into play. Over the coming weeks we’ll discuss how optimising and improving your business with our fine-tuned method gives you the foundations you need to give you profit, productive sales techniques and

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