E-mail marketing is certainly not dead. It has one of the best engagement rates and returns in any marketing strategy. One way of determining the effectiveness of e-mail marketing is to track e-mail click-through rates and from this data you can adapt and improve your emails accordingly. So what can you do to get better click-through rates?
Marketing automation tools are necessary for the smooth working of any marketing department. These tools allow the marketer to be more effective at developing, planning and executing your decisions. With faster automation techniques, it is easier for companies to move ahead. Here are five advanced automation techniques you should be using for better sales prospects: 1. Lead
What a great time to be alive! I’m continuously amazed at the technology we have available to use. We often forget how astounding it is to have the power to retrieve almost any information and communicate in a thousand different ways using a device that fits in your pocket. There is always something new to look out for and with
With the new year just around the corner, more and more of us are looking to start budgeting for the new year. Trying to come up with the perfect marketing budget however, can sometimes feel a little overwhelming: you need to keep an eye on your bottom line, your ROI, your vendors, all of your channels, and your timeline. And, if
Right, I would like you to come with me on a journey! You will need to think back a bit though to a time when you were young, free and single! You are out with friends in a bar and looked over at the other side of the room and gone ‘wow’. You can picture the moment now I’m sure.
Black Friday is the day following Thanksgiving Day in the United States (the fourth Thursday of November). The day’s name originated in Philadelphia, where it originally was used to describe the heavy and disruptive pedestrian and vehicle traffic that would occur on the day after Thanksgiving. Use of the term started before 1961 and began to see broader use outside
Regardless of what you think to him, Donald Trump’s victory in the Presidential election is an incredible achievement. People are mourning today for what it means for world harmony and for equality of all types and I should state at this point that I have some major concerns about many of his views. In fact, I think many of his
LinkedIn is amazing! Hailed as the professional network for people who mean business, you can rest assured that you will find nothing but quality content and connections. LinkedIn offers the perfect platform to connect with like-minded people and industry leaders, find prospects, potential employees as well as make valuable connections. This is precisely why, LinkedIn InMail is the perfect way