Sales & Marketing Automation

12
Jul

6 Reasons why Big Businesses use Automation and why you are missing a trick

Back in 2015, 59% of B2B Fortune 500 companies were already using marketing automation, fast forward to today and you can imagine that number is probably closer to 90% if not more. Marketing automation has been something that has revolutionised how businesses marketing themselves as well as how they convert prospects into customers, quickly, effectively and in a costly manner.

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21
Apr

The 4 P’s of Prospect Delay and how to Overcome them – the first 2

Around 6 months ago I received a phone call from a company based in Essex. They were a business provider who was keen to deploy a new CRM system for their whole network. We were talking around about 100 companies and so my ears pricked up and I started to smile thinking about the potential revenue opportunity. As an experienced

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9
Dec

Why Sir Isaac Newton holds the key to better sales

What a title to start on! As I drove to work this morning I was thinking about various opportunities which lay ahead of me, some internal and some linking us with amazing people and something dawned on me, like an apple dropping on my head, everything that I was thinking about revolved around driving sales numbers. So besides me using

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9
Dec

4 Practical Tips to Help You Optimize Your Marketing Budget

With the new year just around the corner, more and more of us are looking to start budgeting for the new year. Trying to come up with the perfect marketing budget however, can sometimes feel a little overwhelming: you need to keep an eye on your bottom line, your ROI, your vendors, all of your channels, and your timeline. And, if

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2
Dec

5 Ways Marketing Automation Helps Small Businesses Fight Above Their Weight

Marketing automation is gaining traction, but it is still a fairly new concept for many growing businesses. Fair few SMEs and many marketers still do not understand how to use it properly. But the truth is automation can be highly effective if done properly, and with prospects and customers wanting targeted, relevant, personalised information right away, the focus is very much

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2
Nov

3 Reasons why Automation is a game changer

The world of technology moves at super speeds, it is no wonder then that our chances of keeping up with it on a daily basis are never going to be realistic. The key is picking and choosing what bits to use in your business life. One which has come along and become that game changer in business is automation. Most

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21
Oct

The 2 Things you HAVE to do if you are going to be successful in Sales

Whether you run your own business or work for someone who owns a business, there is no way around it. You and your company need SALES to survive. Repeat, regular, new, referred and any other category of sales are the lifeblood of any business and without the buzz of orders coming into your business, you are in trouble. The very

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22
Sep

3 Fail-Safe Ways To Use Marketing Automation to Maximize Lead Conversion

The field of Marketing Automation is growing at an astonishing rate. On average 49% of companies are currently using Marketing automation; and of those using the technology, 91% agree that marketing automation is ‘very important’ to the overall success of their marketing strategy across channels.(Source). So if you’re not using automation already, then you’re missing out on a lot of

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27
May

2 Practical ways to close more business through contact scoring

The renowned philosopher Francis Bacon was the originator of the famous saying ‘Knowledge is Power’ and although he created that nugget of wisdom in the late 1500’s its meaning has never been more appropriate than in today’s busy 2016 world! Bacon was an influential scientist at that time and has been classed as one of the leaders in the way

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29
Mar

4 Tips to Accelerating Your Pipeline Using Automated Messages

Pipeline management is crucial for any business of any size in any industry. From getting more customers onboard and closing sales deals faster, the biggest responsibility business responsibility with regards to bringing money in, falls to your sales pipeline. Having an organised sales funnel not only makes sales prospecting effective, it makes it efficient. And what better way to make

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