Sales & Marketing Automation


5 Advanced Marketing Automation Tactics That Every Business Must Implement

    Marketing automation tools are necessary for the smooth working of any marketing department. These tools allow the marketer to be more effective at developing, planning and executing your decisions. With faster automation techniques, it is easier for companies to move ahead. Here are five advanced automation techniques you should be using for better sales prospects:   1. Lead

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Prospect now to ensure January 2018’s sales numbers look good

Although December is a wonderful time of the year with Christmas, it is also a very frustrating time of year if like me you love winning new business! Unless you sell Christmas jumpers or tinsel, December can be a pain to get business confirmed and new orders issued. Although you may try and get your prospects to make decisions, the

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The actions you need to take to hit sales targets for 2018

  So it is nearly that time of the year again. Not only do you need to think about putting the loft ladder up to get the Christmas decorations down (yes I know it only seemed like yesterday) but its also about now when we all start to think about next year. How has this year turned out for you?

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Simon Says You’re Not Hitting Sales Numbers

I received a phone call from a great guy I met recently called Simon. It went like this…..   Simon     ‘I am not hitting the sales numbers that I have set for myself James, are you able to help me as I have seen some of your videos and I like how you approach things’ James   ‘Hi Simon, great

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5 Reasons Why You’re Failing At Sales

As you get to the end of another month, the sales targets are closing in! You know, those targets which you set for yourself at the start of the month and which you said you would complete. You know, those targets which you said were crucial for your business to bring in to pay people, pay suppliers or even pay

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6 Reasons why Big Businesses use Automation and why you are missing a trick

Back in 2015, 59% of B2B Fortune 500 companies were already using marketing automation, fast forward to today and you can imagine that number is probably closer to 90% if not more. Marketing automation has been something that has revolutionised how businesses marketing themselves as well as how they convert prospects into customers, quickly, effectively and in a costly manner.

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The 4 P’s of Prospect Delay and how to Overcome them – the first 2

Around 6 months ago I received a phone call from a company based in Essex. They were a business provider who was keen to deploy a new CRM system for their whole network. We were talking around about 100 companies and so my ears pricked up and I started to smile thinking about the potential revenue opportunity. As an experienced

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Why Sir Isaac Newton holds the key to better sales

What a title to start on! As I drove to work this morning I was thinking about various opportunities which lay ahead of me, some internal and some linking us with amazing people and something dawned on me, like an apple dropping on my head, everything that I was thinking about revolved around driving sales numbers. So besides me using

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