In the days past, small businesses would only dream of reaching big global audiences as they lacked the resources and the budget to carry out big marketing campaigns. These days, however, smart use of technology gives small businesses the same platform to roll with the giants for a small price. Marketing automation enables any business, big or small to reach
Marketing automation tools are necessary for the smooth working of any marketing department. These tools allow the marketer to be more effective at developing, planning and executing your decisions. With faster automation techniques, it is easier for companies to move ahead. Here are five advanced automation techniques you should be using for better sales prospects: 1. Lead
Back in 2015, 59% of B2B Fortune 500 companies were already using marketing automation, fast forward to today and you can imagine that number is probably closer to 90% if not more. Marketing automation has been something that has revolutionised how businesses marketing themselves as well as how they convert prospects into customers, quickly, effectively and in a costly manner.
Marketing automation is gaining traction, but it is still a fairly new concept for many growing businesses. Fair few SMEs and many marketers still do not understand how to use it properly. But the truth is automation can be highly effective if done properly, and with prospects and customers wanting targeted, relevant, personalised information right away, the focus is very much
The world of technology moves at super speeds, it is no wonder then that our chances of keeping up with it on a daily basis are never going to be realistic. The key is picking and choosing what bits to use in your business life. One which has come along and become that game changer in business is automation. Most
The field of Marketing Automation is growing at an astonishing rate. On average 49% of companies are currently using Marketing automation; and of those using the technology, 91% agree that marketing automation is ‘very important’ to the overall success of their marketing strategy across channels.(Source). So if you’re not using automation already, then you’re missing out on a lot of
Pipeline management is crucial for any business of any size in any industry. From getting more customers onboard and closing sales deals faster, the biggest responsibility business responsibility with regards to bringing money in, falls to your sales pipeline. Having an organised sales funnel not only makes sales prospecting effective, it makes it efficient. And what better way to make
If there’s one thing growing businesses urgently need, it’s time. You are expanding fast, the old way of following up with leads manually is simply not feasible. So when you find a tool that helps you work more efficiently, become more productive, saves you time and makes you money, you jump for it. One such tool is marketing automation. It