Facebook Advertising – Danger, proceed with caution!

If you are using, or have considered using Facebook ads to grow your likes, then you must watch this video.

So what are they key points we need to be aware of?

  1. It’s not just the size of your audience that is important, it is the quality
  2. Not all of your followers will see all of your posts
  3. Engagement is key, the more engaged your audience is, the more posts they will see
  4. If advertising for (or buying) followers just adds lots of dummy followers, overall your engagement will go down and the people you want to see your posts, just won’t see them
  5. So grow your audience organically, post great content
  6. Get feedback and encourage sharing

One Comment

  1. 31 March 2014 at 11:24 am

    Hi Greg, just wanted to pick up on the last point:
    Get feedback and encourage sharing
    I’v done a lot of research lately analysing a correlation between sharing/ctr’s and CPC’s, have you seen metrics that suggest there is any relationship?

    I’ve published my findings and actionable data here: http://www.dannychapman.co.uk/ebook-usa/