We’re a bunch of texters. In the UK alone 11 million texts are sent on average each hour (Mobile Data Association). We send 265 million texts a day, that’s a whopping 96.8 billion every year. Who knew. We did!
That’s why InTouch includes text marketing functionality to complement the more widely used email marketing. Despite the growth of social media marketing such as Facebook and Twitter, both of which are crucial too, we feel that text marketing (or SMS marketing) is often left out of the party by small businesses.
We’d never advise you to ignore email marketing and just rely on a text messaging service but the two can work hand in hand very nicely thank you. For instance, say you run a retail business selling widgets. You can use text marketing and the InTouch business SMS service to:
- Text a customer to tell them their delivery is en route
- Tell customers about promotions & updates between monthly emails
- Tell them about a new product launch or to offer them a discounted price if you haven’t heard from them in a while using a business SMS
It’s quick and simple and can all be done directly from the InTouch system using our business text messaging service.