Why The World Will End Without Lead Nurturing!
Lead nurturing is a recent strategy that involves creating a good relationship between a potential customer and the company. This relationship will enable the company to convert this potential customer into an actual customer. This technique has brought tremendous results over the years since its inception and has served as the apex of marketing strategies for a while now. However, many companies have not yet embraced this great idea. This may be due to lack of understanding. Having a business without lead nurturing will lead to so many bad things, and this article will show you considerably the things you stand to lose if you continue business without lead nurturing. It will show you why the world will end without lead nurturing.
Consequences of Doing Business without Lead Nurturing
1. Low Conversion Rates:
If you keep doing business without lead nurturing, you will experience a low conversion rate of potential customers to actual customers. This is never a good thing. As we know, not everyone who goes to your website and your awesome adverts ends up buying. So, if you depend solely on your advertising and your web posts, you will surely come out short on profits. When you place an advert, and someone signals interest, and you don’t recognise the fact that the person is interested and you just expect the person to go ahead and make the purchase without being followed up. This is an exact illustration of the life of a business that does not employ lead nurturing.
2. No Relationship With Potential Customers
Without lead nurturing, you loose the opportunity to build a relationship with your potential customers. They just receive a bunch of emails that they know were sent to everyone that looked through the website. These emails do not spur the interest of customers rather, they diminish it and kill it all together. It eventually becomes a nuisance rather than a plus to your marketing.
3. You Will Not Know What They Want
Alongside not having a relationship with your potential customer, you also will not be able to adequately know what the customer wants from your product. You will not be able to answer the specific problems the potential customer is facing. And all of this leads to poor profit margins.
4. You Will Spend More Money For Less Returns
If you keep on using direct email messaging rather than lead nurturing you will end up spending more money for fewer returns. Research has shown that direct bulk emailing is more expensive than lead nurturing and that it also produces a lower number of email click-throughs. So using them will not help you save money.
It is a total disaster to consider doing business without lead nurturing. It kills a business and hinders it from reaching its potentials. Your business will keep being at the same level until you employ this awesome marketing technique that will change everything for you!
If you want help implementing a lead nurturing strategy for your business, book on to one of our Lead Nurturing Workshops here.
For more great content, follow us on social media:
We’ve just released 4 FREE Lead Generation e-Books…