3 Simple Secrets to Networking Success [VIDEO]
Networking is hugely important in business. It helps to get your name out there and can put you in touch with like-minded individuals who you can learn a thing or two from as well as people who could be interested in your product or service.
Some people however, hate the idea of networking because either they’re not confident enough to put themselves out there or they dislike the forced nature of networking. If that sounds like you, here’s a great article to read which suggests some alternative ways of networking.
If however, you’re comfortable with networking but you’d just like to improve your networking success, read on or hit play on the video!
The clarity of your message is absolutely key to networking success. If you stand up in front of the room and your message is all over the place, people will leave with no idea what you’re offering and therefore they’ll forget about you in an instant.
So how can you make your message clearer?
Here are 3 questions to answer:
- Who are you?
- Who do you work with?
- What problems do you solve for your customers?
Once you define the answers to these questions, pull all three answers into one or two sentences. Keep it short and sweet and very concise. This will enable you to deliver your message clearly and your audience to understand you and your company instantly.
2. Always Follow Up
Engaging with people at networking events is a waste of your time if you don’t make the effort to follow up with them after the event. Yet so many people fail to do so.
Using systems like InTouch, you can even set up your follow up prior to the event to save time. Simply add the contact to an automated campaign, thanking them for their time and providing some more information about what you do and how you can help them.
Alternatively, set yourself a task to call them a couple of days or a week later. It doesn’t matter how you do but If you want networking success, you MUST follow up.
Read this article for advice on how to write follow up emails that actually deliver results.
3. Be Disciplined
Make sure your follow up doesn’t end after the first email or call. Your prospect is extremely unlikely to buy from you after just one email. So, set up a lead nurturing sequence to ensure you stay on their radar. This could be a series of emails about how your product can solve their problem or how your service currently benefits similar companies in their industry.
Educate them on your product and keep them interested. However, ensure that you don’t send them so many emails that it starts to feel like you’re spamming them as this is a sure way to put them off you.
Do provide them with value, be disciplined and persistent and don’t give up at the first hurdle.
So there’s my 3 tips for networking success. Tell me, what works for you? How do you get the most from networking events? Let me know in the comments below!