4 Huge Benefits of Cloud-Based CRM Systems
The importance of Customer Relationship Management Systems has become increasingly apparent to businesses both big and small. CRM enables a business to understand customers better, offer better customer support and generate more sales leads.
There are many options available when it comes to choosing a CRM that’s right for your business. One of the choices you must make is whether you’re going to deploy a cloud-based or on-premise solution.
What is Cloud-Based CRM?
Put simply, cloud-based CRM allows you to store and access your company’s data via the internet. It has enabled businesses of all sizes to deploy a CRM system without heavy initial capital investments in installable software or IT support staff.
What are the benefits of cloud-based CRM?
Ease of Setup
One of the benefits of cloud-based CRM is that unlike on-premise CRM systems, it does not require complicated installation or set up. On-premise CRM deployment involves on-site servers, whereas with cloud-based CRM, the software and your data is stored on remote servers. Therefore, unless you have an in-house IT team that has the capability to handle this kind of implementation, you’ll want a simpler solution.
With a cloud-based CRM, you sign-up online and the rest is taken care of by your CRM provider. It’s that simple.
24/7 Remote Access
Providing you have internet connection, one of the huge benefits of cloud-based CRM is that it can be accessed from anywhere, at any time. This is perfect if your team is constantly on the go or if they work remotely. Unlike on-premise solutions that restrict your team to the office system, cloud-based CRM’s make it easy for your team to access customer information and update the system where ever they are in the world.
No Up-Front Costs
Most small business are looking for cost-effective ways to manage and grow their business. Most cloud-based CRM systems do not require any up-front cost, unlike on-premise solutions. With cloud-based CRM you only pay for what you use. You simply pay a monthly fee depending on how many users you have. If you lose a member of staff, you can downgrade your package, if you hire more staff, you can add users for an extra fee. This also means your CRM is easily scalable and can grow with your business.
Another cost advantage comes from the fact that cloud-based CRM does not require capital costs on IT hardware in form of servers and installable software and IT support staff. System maintenance will be carried out by the provider as well as any upgrades or changes. This reduces costs significantly for a budget restricted business.
Data security is taken care of by your CRM provider and if you choose a reputable provider, you can rest assured that your data will be secure. With on-premise systems, you have full responsibility for your security which can require significant resources.
Companies of all sizes can see huge benefits in deploying cloud-based CRM. If you’re looking for a reliable, scalable and cost-effective system, why not take a trial of InTouchCRM?
For more great content, follow us on social media: