5 Incredible Advantages of Email Marketing & How To Make Full Use of It
The exponential rise in popularity of social media in recent years may have made you – and other entrepreneurs – wonder whether email marketing is archaic. On the contrary, email marketing is still a highly powerful tool. If you doubt that, simply check your email account to see how many companies have sent you information about their products only today. The companies that send you these details know that email marketing is still as powerful and effective today as it was 10-20 years ago. There are many advantages of email marketing, as you will see below.
Continue reading to see why email marketing still reigns.
1. It’s Time-Efficient
The first of many advantages of email marketing is that it can save you a huge amount of time, thanks to Marketing Automation. Automation allows you to send triggered campaigns which target the right people with the right message. The only thing you have to do is compose a series of emails and set the triggers. The system will take care of the rest, saving your team a huge amount of valuable time. And as time is money, you’ll save that too!
How can you make the most of this?
If you’re not using email automation, we highly recommend you start. Even if you’re a small business with a small database, you can still benefit hugely from it and it’s also very cost-effective.
If you are already using automation, make the most of having spare time by upping the quality of your content to really impress your prospects and customers.
2. It Enables you to Communicate Regularly
Email marketing automation, again, allows you to communicate with your prospects and customers regularly, as opposed to sending a random email every now and then. This keeps your business or your product or service at the forefront of their mind and means you can nurture them through your sales process.
How can you make the most of this?
Spend one day a month composing a series of emails to go out once a week. Doing this will mean you don’t have to worry about your communications for the remainder of the month.
3. It Allows you to Target Specific Customers
One of the other advantages of email marketing is that it allows you to target specific customers. Marketing via print or social media goes out to the whole world. You can never be sure if the right message reaches the intended customer. With emails, however, you can be sure they reach the intended person.
How can you make the most of this?
Segment your lists using various categories, such as: location, age, gender or industry. Doing this enables you to send out more relevant content and in turn will increase your conversion rates.
4. It’s a Shareable Strategy
Emails are easily shared amongst colleagues, friends and family. After social media posts, they are the most shareable forms of marketing and you can include a lot more information in an email than you can in a social media post. At the click of a button, your email can be shared with multiple people, giving your brand more exposure.
How can you make the most of this?
To make the most of this benefit, make sure your content is worth sharing. Make it valuable, make it entertaining, make it engaging. Because if it’s not worth sharing, you’re missing a great opportunity.
5. It Provides Measurable Results
Results or effectiveness of email marketing is easier to measure. It remains one of the fewest measurable methods of marketing a variety of products and services to clients. It’s metrics are both precise and valuable. These metrics include:
- Delivery rates
- Open rates
- Click-to-deliver rates
- Subscriber retention rates
How can you make the most of this?
Ensure you track your results on a weekly and daily basis in order to improve your strategy. Use your reports to see what type of content seems to be resonating with your customers and what isn’t working so well.
So there’s our 5 advantages of email marketing and how you can make full use of it. What do you think are the top advantages? Have we missed any off the list? We’d love to hear your thoughts, leave a comment below!
