5 Customer Retention Emails to Convince your Customer to Come Back to You

5 Customer Retention Emails to Convince your Customer to Come Back to You

How can you entice your customers back to you and encourage them to make another purchase? In this post, we share 5 customer retention emails that you can customise and send to your customers for great results.



1. "Can We Help You, %FirstName%?"

Hi %FirstName%,


We’ve noticed you haven’t signed into your ____________ account in some time. Is there anything we can help with?


Yes, I can’t import my contacts

Yes, I can’t build an email campaign

Yes, I’m not sure where to start

Yes, I don’t know how to build a webform

No, everything is fine


None of the above? Click here to arrange a call back and one of the team will get back to you as soon as possible with the answers you’re looking for!


We look forward to having you back with us soon!


All the best,



By using hyperlinks in your email, you make it really simple for your customer to respond to you without having to do anything other than click one of the options. It also gives you more of an insight on how you can help them. The links you use in your email could direct your customer to a video or a guide on how to use that particular area which helps them solve their problem. You’ll also be able to monitor which link they click and can then send them further emails based on that area.


An email like this is perfect to send to a new customer who signed into your system initially but has since been inactive. Send it to anyone who has been inactive for a week or so and encourage them to come back to you.

2. "Where have you been, %FirstName%?"

Hi %FirstName%,


We haven’t seen you in a while and to be honest, we miss having you around! Check out our blog to see what we’ve been up to recently- we’ve also got a few new ______________________ that we think you’ll love- login and explore!


This email pulls at the heart strings and makes your customer feel special, but not only that, it also piques their interest because they won’t want to miss out on your new products.


Send this is those who have been inactive on your system for a month or so.

3. "Your free ___________ is waiting for you, %FirstName%!"

Hi %FirstName%,


Are you still on the fence about _____________? We understand that these things take time so while you’re coming to a decision, we’d love to offer you a month of ____________________ for free. Yes, that’s right…totally free! If you don’t like it, that’s fine- we’ll close your account, no questions asked. But if you like it (which we’re sure you will), you can keep using it.


Claim your free month using the code __________________ at the check out! 


All the best,



This email takes an understanding approach with your customer and gives them an offer they can’t refuse, with no strings attached. If you’re confident in your product or service, this is a great way of getting your customer to come back to you at a small price. Send this email to those who took a trial of your system or were close to making a purchase.

4. "%FirstName%, you’re missing the best part!"

Hi %FirstName%,


We see that you haven’t sent out any email campaigns yet, In our opinion, this is the most powerful area of the system. We really recommend you give it a go! If you need some help to get started, here’s a couple of guides:




Or, if you’re more of a visual learner, here’s a video tutorial to get you started:



Alternatively, book in a call with the team and we’ll be happy to talk you through it!



An email like this encourages your customer to make the most of your service and use it to its full potential. If a customer isn’t using your service to its full potential, there’s a risk that they won’t see the value in it, simply because they haven’t used every area. So, an email like this is a perfect way of inspiring your customer to do more. Send this email to active users who are only utilising certain areas of your system or service.

5. "We think you’ll love this, %FirstName%!"

Hi %FirstName%,


Because you purchased ­­____________, we think you’ll love this!



 Because it’s Friday, we’re feeling generous and we’d like to offer you 10% off your purchase. Just use the code ____________. But be quick, the code will expire at midnight on Sunday.



This email is personalised to your customer and will entice them to make another purchase with you because you’ve offered them something that you know will appeal to them, based on their previous purchases. By including a discount code, they won’t be able to resist.


So, there’s 5 customer retention emails that you can use to convince your customers to come back to you. Amend these to suit your product, service and industry and you’ll start to see fantastic results.

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