5 Emails That Will Help You Grow Your Business
Email marketing is one of the most effective and inexpensive ways to find new customers and keep existing ones. Email integrates with other solutions, you can easily track the return on your investment, it’s customisable and pretty much any business in any industry anywhere in the world could benefit from it. It is simple enough for beginner level users to grasp quickly, yet powerful enough to be ranked as the best channel in terms of return on investment, with 68% of companies rating the channel as ‘good’ or ‘excellent’ (Source).
Whether you are new to the concept or a fairly experienced email marketer, here is a simple list of 5 emails every business should be sending.
We’ve made it super easy for those of you already using InTouch, so you can copy and paste the content into your InTouch email editor and send these campaigns straight away!
#1 Welcome Email
It’s no secret your prospects are receiving a lot of emails. So, when a customer provides their email address to you, knowing it means more communications for their inbox, it’s as if they’ve just given you a precious gift. And, just like you were taught as a child, it’s polite to respond to a gift with a thank-you note.
As a rule of thumb, a welcome email needs to be short, sweet and immediately set the relationship off on the right foot. Think of it as a virtual handshake that accepts a new member to your group. It should be inviting and warm. It is a great opportunity to show the personal side of your business.
Creating the actual email takes minutes (if you are an InTouch customer, simply Copy+Paste the text below). Simply link your newsletter web form to an automated campaign so that every time a visitor completed the online form, the welcome email is send to their inbox automatically.
Subject line: %FirstName%, welcome to YOUR BUSINESS NAME
Hi %FirstName%,
First off, I’d like to extend a warm welcome and ‘thank you’ for subscribing to the our newsletter!
I understand that your time is valuable and I’m seriously flattered that you chose to join our mailing list. Our newsletters aim to provide you only the best content, with actionable steps you can take to grow your business online and off.
If you need anything, please feel free to get in touch!
Again, welcome!
Best,
YOUR NAME
#2 New Products and Services Announcement Email
Announcing the arrival of a new product or the launch of a new service via email is a fantastic way to spread the good news and prompt customers to try your new offering.
Product announcement emails usually require a good picture of the new product, but it doesn’t require a lot of text. Simply focus on the features of the new service, what makes it great, when it will be available, and if you want to encourage a purchase, include an exclusive discount code. This will not only incite a sale, but also give the receiver a sense of exclusivity.
Subject line: We’ve got some great news for you %FirstName%!
Great news %FirstName%,
We’ve just launched our new service NAME OF NEW SERVICE
Our team has worked very hard to create a new service that will address your needs more accurately! The new service features include: LIST THE FEATURES OF YOUR NEW SERVICE
To get exclusive access to our service head over to our website and use the code SALE123 to get 20% off! But hurry up, this offer expires in 7 days!
If you have any queries, feel free to get in touch!
All the best:
YOUR NAME
#3 Educational Email
The purpose of educational emails is to provide customers with industry knowledge that’s connected to your product or service. If you are a business consultant for example, you might need to educate prospects on why they need your specialist services, how you can help them achieve their goals, how you’ve helped others in similar situations etc. The point of this type of emails is to educate the reader why they need your service.
Educational emails help you build relationships and trust with prospects so that they can go on to become your customers. No business can afford the luxury of not having educational emails as they would be the main driver behind the lead making a sale and choosing you over the competition.
You will need to brainstorm so ideas for this email. What it is that your prospects need to know about your business at this stage? What product features or service specs make you stand out from the competition?
Create a sharp email with bite sized information about your business with links to resources where prospects can find out more about you. Don’t try to be overly salesy in these types of emails. Here is the place to promote your business and your service, not trying to make a quick sale.
Subject line: %FirstName%, I think you might need my help
Hi there %FirstName%,
ADDRESS A PROBLEM THEY MIGHT BE HAVING
You probably know that these days social media is a key ingredient to the success of any business’ marketing strategy. This being said, sometimes social and networking sites can be a bit too overwhelming. Do you struggle setting up and maintaining your Facebook and Twitter pages? Do you need help with your posts and social content?
Maybe it’s time you considered hiring a Social Specialist.
Have a look here to find out how we’ve been helping businesses just like yours achieve their social potential.
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Best
YOUR NAME
#4 Testimonial Email
Testimonials are worth their weight in gold!
They reinforce the value of your business through customer feedback. In fact, a research found that prospective customers value customer feedback much more highly than any other form of business promotion. You are bound to say good things about your products, but if you have 10 customer testimonials all saying how amazing your services are, chances are this will sway prospects to purchase from you, much more than any other marketing message.
This is why testimonial emails are the type of emails every single business in any industry should make the most of. You can include them as part of your nurturing program, or just send them out as you receive a new case study.
The difficult part is collecting the testimonials. You will have to do a lot chasing up with customers, asking them for their feedback, but once you’ve compiled a portfolio of a few testimonials, you’ll be good to go!
Here is an example of a testimonial email.
Subject line: What our customers say about us
Hi %FirstName%,
I can tell you that our business training courses are amazing, but then of course I would say that!
I can tell you that our management sessions are fun and informative, jammed packed with practical tips that can help you completely reshuffle your management style, but you don’t need to believe me. Instead, believe what our customers, small businesses who once struggled with managing their teams efficiently, say.
Check out our testimonials page!
Best
YOUR NAME
#5 Loyalty Builder Emails
Most businesses don’t want just new customers, they want loyal customers. Why? Because it costs much more to acquire a new customer than it does to keep an existing one. In fact, loyal customers are 5 times more likely to recommend your business than one-off clients and they also tend to spend more. That is why keep the customers you already have increasingly important for your reputation and your bottom line.
So, it only makes sense to use emails to encourage consumer loyalty. The easiest way to develop an email loyalty program is through discount vouchers or access to exclusive content. This type of gift not only makes customers feel good, it also encourages them to make a return purchase.
Here is a great example.
Subject line: A gift for you %FirstName%, our loyal customer!
Hi %FirstName%,
You have been a loyal customer of ours for NUMBER OF YEARS now and I think it’s time we showed you how much your custom means to us.
With this in mind I would like to offer you 50% off your next purchase!
Please find your voucher attached to this email. Happy spending and thank you for choosing YOUR BUSINESS NAME.
Best
YOUR NAME
By including these five types of emails in your email marketing plan, you can rest assured that your customers will become more engaged, loyal and willing to spend more.
Feel free to alter the content to fit your particular business needs, and if you are an InTouch customer, then feel free to copy and paste the content straight into our email editor.
What emails are you sending to your customers? Let us know in the comments section.
