7 Scarily Good Halloween Marketing Ideas for your Business
With 31st October just around the corner, businesses big and small will soon be focusing their marketing around Halloween. According to Mintel, in 2016, consumers spent an estimated £310 million on Halloween goods and this is set to rise year on year. So, love it or hate it, Halloween has become an event that businesses cannot afford to ignore.
In this post, we’re going to share some ideas that you can implement in your business to make the most of this frighteningly popular event.
1. Roll out some seasonal treats
This year, Krispy Kreme are getting into the Halloween spirit with their themed donuts- The ‘Krispy Skremes Dozen’ and Starbucks have, of course, brought back their ever-popular pumpkin spiced latte. If you’re in the food and beverage industry, why not take advantage of the Autumnal season by adding some seasonal treats to your menu?
2. Host a Halloween event
If you’re in the kind of industry that can host a Halloween-themed event, why not give it a go? Zoos across the country put on Halloween nights aimed at children. However, some adults love Halloween as much as the little ones so your event doesn’t necessarily have to be aimed at a younger audience. Thorpe Park and Alton Towers host Halloween themed events throughout October which are for adults and children alike, increasing their profits throughout the month.
3. Host a costume contest
Put on a competition that offers anyone who dresses up and visits your workplace a chance to win a free prize. This will get people talking and encourage more visitors. If you don’t have a physical business, this can also work on social media- ask your customers to post a picture of them dressed up to your page and watch your social media engagement soar.
4. Offer free vouchers
Everyone loves a freebie so why not offer a free voucher to a local ghost tour or firework display when customers spend a certain amount with you? This will encourage customers to spend that little bit more to get more for their money!
5. Wish you email subscribers a happy Halloween
Using your InTouch account, make your monthly newsletter Halloween themed, wishing your subscribers a happy Halloween and ensuring your email stands out from the crowd.
6. Publish Halloween themed content
If like us, you don’t sell a product or service that typically relates to Halloween, it doesn’t mean you can’t publish content. Can you incorporate Halloween into your marketing somehow? For example, your team could carve their own pumpkins and post a picture on social media. Or, like us you could write a blog that is centred around solving a problem for your customers during the Autumn season.
7. Give away branded treats
One of the main traditions of Halloween is trick-or-treating so why not take advantage of that by getting custom sweet treats made to promote your brand? Ok, your product or service may not be aimed at small children, but that’s not to say it’ll go unnoticed by the adults. Alternatively, get party bags made that display your logo and fill them with a few sweets to get your brand noticed.
8. Sponsor a Halloween event
There’s sure to be numerous Halloween events being held in your area, are there any sponsorship opportunities? This will increase your brand awareness and if you’re a local business- it could open doors to plenty of new customers.
We hope you find some of these tips useful, we’d love to hear any other thoughts or ideas you have!