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Author: Matthew Ruddle

Matt is one of the UK's Best Lead Nurturing Experts, with a proven track record in helping businesses achieve results through the power of lead nurturing. Helping clients to not only understand Lead Nurturing but to design and build campaigns for the best results. Having worked with the likes of Rugby World Cup 2015, RFU, Swansea City FC, Lords Cricket Ground, Xerox and many more, Matt brings a wealth of knowledge and skills to every project
The One Habit That Will Immediately Improve Your Customer Retention- Feature

The One Habit That Will Immediately Improve Your Customer Retention

Posted by Matthew RuddleCustomer Acquisition, Customer RetentionPosted on 20 February 2019

There are many techniques you can try in order to improve your customer retention and keep your customers coming back to you. But, there is one habit that will put you above the rest in our opinion. T...

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5 Customer Retention Emails to Convince your Customer to Come Back to You

5 Customer Retention Emails to Convince your Customer to Come Back to You

Posted by Matthew RuddleCustomer Retention, Email MarketingPosted on 13 February 2019

How can you entice your customers back to you and encourage them to make another purchase? In this post, we share 5 customer retention emails that you can customise and send to your customers for grea...

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Top 10 Mistakes Marketers Make When Designing Email Campaigns

Top 10 Mistakes Marketers Make When Designing Email Campaigns

Posted by Matthew RuddleEmail MarketingPosted on 6 February 2019

When building email campaigns, there’s a lot of elements to consider and a lot of mistakes to be made. In this post, we share 10 common mistakes marketers make when building email campaigns. If you ca...

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How to Make the Most of Your Next Networking Event. A Step by Step Guide

How to Make the Most of Your Next Networking Event. A Step by Step Guide

Posted by Matthew RuddleBusiness Basics, Sales ProcessesPosted on 30 January 2019

Even in the modern business world, face-to-face networking is key to meeting new potential customers and winning new business. In this post, we share 7 steps to make the most of your next networking e...

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5 Ways to use CRM for customer retention

5 Ways to Use CRM for Customer Retention

Posted by Matthew RuddleCRM for Small Business, Customer Retention, UncategorizedPosted on 11 January 2019

Your CRM system is an extremely powerful marketing tool and when used in the right way will help you to boost your customer retention considerably. Here's 5 retention strategies it'll enable you to ex...

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How to Acquire More Customers in 2019

How to Acquire More Customers in 2019

Posted by Matthew RuddleCustomer Acquisition, Sales Processes, Small Business GrowthPosted on 4 January 20191 Comment

Did you fall short of your targets in 2018? Or did you hit your targets but strive to acquire more new customers in 2019? Get the year off to a great start with these tips:
1. Encourage Word of Mouth...

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How-to-Stop-Lead-Leakage

How to Stop Lead Leakage in Your Sales Funnel

Posted by Matthew RuddleCustomer Acquisition, Sales ProcessesPosted on 2 January 2019

So, you have a defined sales strategy (if you don’t, here’s why you need one) and you’re putting in enough leads at the top of the funnel but at some point, your funnel is leaking leads and you’re not...

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5 Reasons Why Your Customer Retention Strategy is Failing

5 Reasons Why Your Customer Retention Strategy is Failing

Posted by Matthew RuddleCustomer Retention, Small Business GrowthPosted on 19 December 2018

If your business is losing customers, it’s time to do something about it and fast. Here are 5 reasons your customer retention strategy is failing and what you can do to turn it around.
1. You’re not ...

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We provide award winning Sales and Marketing software which helps ‘forward thinking’ small businesses convert their prospects into customers and turn their customers into referrers. Our typical customers are business owners who turnover between £50-500k per year who don’t enjoy the traditional sales process. We help them increase their prospect conversion rate by a MINIMUM of 30%. We believe that clever automated software combined with smart people delivers amazing results!.
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