Blogs

6 Benefits of Sending out Surveys to Your Customers

6 Benefits of Sending out Surveys to Your Customers

  Customer satisfaction is what keeps your clients coming back. Any smart marketer knows that it is cheaper to win more business from your existing customer than acquiring new customers. Knowing the satisfaction levels of your customers should be an ongoing task if you plan
Categories:  Customer Experience, Survey Feature
5 Top Tips to Ask for Referrals and Get More Business

5 Top Tips to Ask for Referrals and Get More Business

    Word of mouth advertising is the best advertising a business can get. This is because people will naturally place more trust the word of someone they know than a testimonial from a stranger no matter how positive it is. If a friend says
Categories:  Business Basics, Sales Ideas
How Marketing Automation Saves You Time & Money & Converts More Leads

How Marketing Automation Saves You Time & Money & Converts More Leads

In the days past, small businesses would only dream of reaching big global audiences as they lacked the resources and the budget to carry out big marketing campaigns. These days, however, smart use of technology gives small businesses the same platform to roll with the
Categories:  CRM for Small Business, Sales & Marketing Automation
How to Build a Sales Pipeline for Sales Success

How to Build a Sales Pipeline for Great Sales Success

How do you stay on top of things when you have several leads at different points in the sales process? Many sales and marketing teams contend with different tasks to complete in order to bring prospects over the line but they lack organisation and it
Categories:  Leads & Sales, Sales Ideas
6 Proven Ways to Speed Up Your Sales Cycle

6 Proven Ways to Speed Up Your Sales Cycle

Salespeople and marketers are continuously trying out new techniques to speed up their sales cycles and get their prospects over the line faster. Of course, some sales cycles are significantly longer than others. For example, consumers don’t typically don’t wake up one morning and think
5 Ways of Building a Rapport with Prospects via Email

5 Ways of Building a Rapport with Prospects via Email

Email may be one of the oldest marketing tools, but it remains one of the most powerful when effectively deployed. It is key in order to build a relationship with your prospects and nurture them through to becoming customers. Building rapport with prospects means to
Categories:  Customer Experience, Lead Nurturing, Sales Ideas
How CRM Systems Help You Convert More Prospects

How CRM Systems Help You Convert More Prospects

Without a CRM system, new leads fall through the net, your customer service is less efficient and your teams struggle to collaborate with ease. However, by utilising a CRM system effectively, businesses see countless benefits in all departments. From a sales perspective, businesses are able
Categories:  CRM for Small Business
3 Amateur Behaviours That Can Kill Your Reputation as a Sales Person

3 Amateur Behaviours That Can Kill Your Reputation as a Sales Person

Some salespeople believe they are born with a natural ability to sell, however this is rarely the case. Yes, they might be born with a natural confidence, the ‘gift of the gab’ and determination to succeed, however selling is a skill that must be developed.
Categories:  Business Basics, Lead Nurturing, Sales Ideas
What To Do When You Can’t Get Hold of your Prospect

What To Do When You Can’t Get Hold of your Prospect

You have a hot prospect who seems really keen to move things forward and become a customer and then they suddenly go cold. Your emails and calls are not returned, and you can’t get hold of your prospect. The trail goes cold and you move
Categories:  Business Basics, Lead Nurturing, Sales Ideas
6 easy steps to create a winning lead nurturing strategy

6 Easy Steps to Create a Winning Lead Nurturing Strategy

    Lead nurturing means maintaining interaction with your leads to remain on their radar and develop the relationship. Lead nurturing involves putting out content that improves your brand image, presenting yourself as an expert in your field. But careful strategising and planning, as well
Categories:  Lead Nurturing
5 Incredible Ways to Grow Your Email List For Success

5 Incredible Ways to Grow Your Email List For Success

It is simple. The more leads you generate, the higher the likelihood that you will convert a higher number of them and grow your revenue. For any business, growing an email list is crucial because these leads can then be nurtured and converted by a
Categories:  Business Basics, Lead Nurturing, Marketing Ideas
6 Reasons Why Your Business Should Be Investing In a CRM System

6 Reasons Why Your Business Should Be Investing In a CRM System

A Customer Relationship Management system (CRM), is probably the most effective customer acquisition and retention tool that a business can invest in. Using a CRM system, you’re able to collect a huge wealth of data such as your customer’s demographics, their location, their spending habits,
Categories:  CRM for Small Business
customer retention strategies

5 Amazing Customer Retention Strategies You MUST Implement

Marketers have long known that the time and cost required to acquire a new customer is significantly higher than what is needed to convince an existing customer to buy. Customer retention means winning more repeat customers and earning more revenue from these customers. The simple
Marketing automation campaigns InTouchCRM

5 Great Marketing Automation Campaigns to Boost your Sales to Another Level

According to VB Insight, “80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversion increase.” This is just one of hundreds of statistics that prove that marketing automation can be a huge success if used effectively. With
4 effective ways to make your emails mobile friendly

4 Effective Ways to Make your Emails Mobile Friendly

  The vast majority of your customers will regularly check their phones each and every day. Mobile phone usage statistics say, “Users spend on average 69% of their media time on smartphones.” (comScore) and “61% of email opens occurred on mobile, 15% on desktop and 24%
Categories:  Email Marketing
5 Great Content Ideas To Attract Attention on Your Website

5 Great Content Ideas To Attract Attention on Your Website

  Web marketers know that content is king. With thousands of competing sites, your website can often only be differentiated by the content you offer. Good content is informative and makes your visitor feel that the time they spend on your site is time well
Categories:  Business Basics
Do You Make These Huge Lead Nurturing Mistakes?

Do You Make These Huge Lead Nurturing Mistakes?

  Lead nurturing is the process of building a relationship with a prospect through frequent interactions which eventually lead to a sale. This is an art that ensures just the right level of interaction is done to stay on the lead’s radar and keep them
Categories:  Lead Nurturing
How to Get to Know Your Customers Better Using CRM

How to Get to Know Your Customers Better Using CRM 

  The best businesses do not focus on selling their products and services. Instead, they give plenty of attention to what their clients want. That’s how they are able to develop the exact products and services for their clients. These businesses are more interested in
Categories:  CRM for Small Business, Survey Feature
Boost Your Sales using Social Media

How to Successfully Boost Your Sales using Social Media 

  Globally, the Internet has become more accessible than ever. Due to this, people around the world can access and use social media for different purposes. Some use it to stay in touch with friends and loved ones. Others use it to stay up to
Categories:  Sales Ideas, Social Media
How to Build a Newsletter That Turns Subscribers into Buyers 

How to Build a Newsletter That Turns Subscribers into Buyers 

Sending regular newsletters to your subscribers has many benefits. Firstly, it allows you to communicate any important news or updates in your company. And secondly, it enables you to nurture subscribers who haven’t yet bought from you to become a customer. Simply sending out a
Categories:  Email Marketing, Lead Nurturing
Business Lessons From Films

4 Powerful Business Lessons To Take From These Incredible Films

  In this week’s video, I’ve chosen 4 films that can teach us some powerful business lessons. Hit play on the video below or keep reading!      1. “The Pursuit of Happyness”- Business Lesson: Never Give Up     The first of 4
Categories:  Business Basics
8 Ways to Segment Your Email List for More Successful Marketing

8 Ways to Segment Your Email List for More Successful Marketing

  Email list segmentation will drastically improve the effectiveness of your email marketing. Think about it- if you send the same email to every single person in your database, regardless of their location, gender, interests, age, purchase history etc. how many people are going to
Categories:  Email Marketing, Lead Nurturing
advantages of email marketing- time

5 Incredible Advantages of Email Marketing & How To Make Full Use of It 

The exponential rise in popularity of social media in recent years may have made you – and other entrepreneurs – wonder whether email marketing is archaic. On the contrary, email marketing is still a highly powerful tool. If you doubt that, simply check your email
Categories:  Email Marketing
Build Customer Loyalty

How To Build Customer Loyalty Through Good Customer Service [VIDEO]

  Outstanding customer service is absolutely imperative for business success in today’s highly competitive business climate. If you don’t put your customer above everything else, you stand to lose them and this could be detrimental to your business. However, if you provide your customers with
Categories:  Business Basics, Customer Experience
crm systems improve customer experience

5 Ways CRM Systems Improve Customer Experience 

Customer Relationship Management (CRM) Systems enable companies to develop effective strategies for managing their relationships and interactions with clients. CRM is useful for both existing and prospective customers alike.   One of the biggest benefits of using a CRM system is in improving your customer’s
Categories:  CRM for Small Business, Customer Experience
Boost sales on your website

How to Boost Sales on Your Website: 5 Techniques for Guaranteed Success

If you run an e-commerce website, then you understand frustrations of doing all you can to attract customers and increase sales only to achieve nothing. That doesn’t have to be the case though. It’s possible to boost sales on your website, but only if you’re
Categories:  Small Business Growth
Business lessons from the godfather

3 Business Lessons to Learn from The Godfather [VIDEO]

The Godfather is, without a shadow of a doubt, one of the greatest films of all time. Plenty of life lessons; both good and bad can be learnt from this incredible film. So, here are my top 3 business lessons to learn from The Godfather:
Categories:  Business Basics
Questions Salespeople MUST be Asking Their Prospects 

5 Questions Salespeople MUST be Asking Their Prospects 

There is a difference between good salespeople and great salespeople. The best salespeople know the importance of asking questions. They understand the crucial role questions play in determining whether a prospect is worth following up, or not. More importantly, they know the right questions to
Categories:  Sales Ideas
Close The Deal Quickly

5 Techniques to Get a Prospect over the Line and Close The Deal Quickly

How do you close the deal quickly without appearing too aggressive or desperate? This is a question that many salespeople struggle with after making the initial pitch. Every good salesperson knows that a potential prospect needs several contacts before making up his/her mind. It takes
Categories:  Sales Ideas, Small Business Growth
Networking Success

3 Simple Secrets to Networking Success [VIDEO]

Networking is hugely important in business. It helps to get your name out there and can put you in touch with like-minded individuals who you can learn a thing or two from as well as people who could be interested in your product or service.
Categories:  Business Basics, General Business Stuff