5 Customer Retention Emails to Convince your Customer to Come Back to You

5 Customer Retention Emails to Convince your Customer to Come Back to You

How can you entice your customers back to you and encourage them to make another purchase? In this post, we share 5 customer retention emails that you can customise and send to your customers for great results.   1. "Can We Help You, %FirstName%?" Hi %FirstName%,
Categories:  Customer Retention, Email Marketing
Top 10 Mistakes Marketers Make When Designing Email Campaigns

Top 10 Mistakes Marketers Make When Designing Email Campaigns

When building email campaigns, there’s a lot of elements to consider and a lot of mistakes to be made. In this post, we share 10 common mistakes marketers make when building email campaigns. If you can learn from these mistakes and build effective campaigns, you’ll
Categories:  Email Marketing
How to Make the Most of Your Next Networking Event. A Step by Step Guide

How to Make the Most of Your Next Networking Event. A Step by Step Guide

Even in the modern business world, face-to-face networking is key to meeting new potential customers and winning new business. In this post, we share 7 steps to make the most of your next networking event. Step 1: Be Prepared Preparation is key to any meeting
Categories:  Business Basics, Sales Processes
10-Tools-to-improve-your-email-marketing

10 Tools to Improve Your Email Marketing

So, you want to improve your email marketing and convert more of your subscribers into customers? In this post, we share 10 incredible tools to help you improve your emails; from your subject line to the colours you choose. Content If you’re stuck at the
Categories:  Email Marketing
5 Ways to use CRM for customer retention

5 Ways to Use CRM for Customer Retention

Your CRM system is an extremely powerful marketing tool and when used in the right way will help you to boost your customer retention considerably. Here’s 5 retention strategies it’ll enable you to execute:  1. Target Customers with Special Offers Using your CRM system, you
How to Acquire More Customers in 2019

How to Acquire More Customers in 2019

Did you fall short of your targets in 2018? Or did you hit your targets but strive to acquire more new customers in 2019? Get the year off to a great start with these tips: 1. Encourage Word of Mouth According to Nielsen, 92% of
5 Reasons Why Your Customer Retention Strategy is Failing

5 Reasons Why Your Customer Retention Strategy is Failing

If your business is losing customers, it’s time to do something about it and fast. Here are 5 reasons your customer retention strategy is failing and what you can do to turn it around. 1. You’re not providing enough value This is the number one
Categories:  Customer Retention, Small Business Growth
Why you Should Talk Benefits not Features

Why you Should Talk Benefits not Features

Sales people love to talk, generally they talk about themselves and then the features of their product or service – “Yes, this device has 3 flux capacitors” (a joke going back to my old PC World days – I genuinely heard one of my sales
Categories:  Customer Acquisition, Sales Processes, Sales Tips
Why-your-networking-will-fail-if-you-don't-follow-up

Why your Networking will Fail if you Don’t Follow Up

I’ve had the opportunity to join several different business networks over the years and I’ve seen it work incredibly well, and I’ve seen it fail with the same excuses being touted around “Networking just doesn’t work for my business.” The End. Networking has it’s place
Categories:  Customer Acquisition, Sales Processes, Sales Tips
Boost-Your-Customer-Retention-During-The-Christmas-Period

5 Ways to Boost your Customer Retention During the Christmas Period

Christmas is a huge opportunity for businesses to give their sales a huge boost, however it also marks the end of a year and a time when customers might be looking for a fresh start and a different solution to their problems and may start
Categories:  Customer Retention, Marketing Ideas
How-to-define-your-target-market

How to Define Your Target Market

As a business we all want more customers. The mistake we make is casting our net too wide and saying we will work with everyone and anyone; it’s a nice idea but it’s not one that will allow you win consistent sales or even know
Categories:  Business Basics, Customer Acquisition
Customer acquisition for small businesses on a budget

3 Customer Acquisition Strategies for Small Businesses with no Money

As you’re probably aware, it costs far more to acquire new customers than it does to retain existing ones. However, without customer acquisition, you’d have no customers to retain. If you’re a small business on a budget, customer acquisition can be tough. You’re likely to be
Categories:  Customer Acquisition, Small Business Growth
Customer Retention

Why Looking After your Customers is Just as Important as Winning Them

We all love that feeling of winning new business, its like scoring the winning goal in the world cup, that last second drop goal in rugby or the last point in the Wimbledon final – success if great, it’s feels awesome and we want MORE!
Categories:  Customer Experience, Customer Retention
Best-day-to-send-emails

“What is the Best Day to Send Emails?” And Other FAQ’s Answered!

We’ve compiled a list of common questions we hear regularly when it comes to email marketing and we’re going to provide you with the answers to help you get more from your email marketing campaigns. 1. What is the best day to send emails? We’d
Categories:  Email Marketing, Small Business Growth
Top Tips for Designing a Good Email to Engage your Subscribers

Top Tips for Designing a Good Email to Engage your Subscribers

Whether the goal of your email marketing is to increase sales, increase the traffic to your site or to increase customer retention, designing a good email is key.   But how do you achieve this?  1. Match your Emails with your Branding  “Consistent brand presentation across
Categories:  Customer Retention, Email Marketing
Increase your Sales by Asking for Customer Feedback

How to Increase your Sales by Asking for Customer Feedback

Asking for feedback is extremely valuable to any business- it shows your customers that you care about and value their opinions. But that’s where it stops unless you do something with that feedback.The information you elicit from your customers when you ask for their feedback
Halloween-Marketing

7 Scarily Good Halloween Marketing Ideas for your Business

With 31st October just around the corner, businesses big and small will soon be focusing their marketing around Halloween. According to Mintel, in 2016, consumers spent an estimated £310 million on Halloween goods and this is set to rise year on year. So, love it
Categories:  Marketing Ideas
5 ways to fill your sales pipeline

5 Ways to Fill your Sales Pipeline

We all want more leads in our sales pipeline, right? But, they won’t just appear overnight. You have to put in the work to fill your sales pipeline with high quality leads for your business. According to SalesStaff “68% of companies struggle with lead generation“. If
Categories:  Customer Acquisition, Leads & Sales
7 Techniques to Use in your Sales Emails to Persuade Your Prospects to Buy

7 Techniques to Use in your Sales Emails to Persuade Your Prospects to Buy

Email remains the most effective form of marketing and still drives the highest ROI than any other marketing strategy if done right. However, too many businesses waste opportunities to increase conversions because they don’t perfect their sales emails. In this post, we’re going to share
Categories:  Email Marketing
How To Drive More Traffic To Your Website With Email Marketing

How To Drive More Traffic To Your Website With Email Marketing

There are various goals that marketers aim to achieve with their email marketing; this could be to increase sales, strengthen relationships or drive more traffic to your website. There are certain techniques you can use to drive more traffic to your website, helping you to
Categories:  Email Marketing
5 Powerful Ways to Increase Your Sales Productivity

5 Powerful Ways to Increase Your Sales Productivity

  Sales is a fast-paced environment and juggling multiple leads and tasks can be a challenge. Sales productivity is a key factor in ensuring business success, so how can you increase your productivity when it comes to sales?     1. Qualify Prospects More Effectively
Categories:  Leads & Sales, Productivity
7 Tips to Manage your Calendar and Get More Done

7 Tips to Manage your Calendar and Get More Done

  When running and growing a small business, you can expect a packed work schedule during the week, and a packed social calendar on the weekends. It can become very overwhelming; taking work home, reduced time for family, unmet deadlines and so on. How is
Categories:  CRM for Small Business, Productivity
The One, Simple Reason your Business is Losing Customers

The One, Simple Reason your Business is Losing Customers

  So, your business is losing customers, it’s not unusual. Your numbers will always fluctuate, if you’re winning more customers than you’re losing, it isn’t a huge cause for concern. However, what if you’re losing customers at a faster rate than you’re winning them? You
Categories:  Customer Experience, Customer Retention
Why You Should Be Using Video Marketing to Promote Your Small Business

Why You Should Be Using Video Marketing to Promote Your Small Business

  The number of businesses making use of video marketing has rocketed over the past few years and it has become an invaluable way of promoting businesses both big and small. If you’re not using video marketing to promote your small business and engage your
Categories:  Marketing Ideas
7 Ways to Build a Loyal Customer Base For Your Business

7 Ways to Build a Loyal Customer Base For Your Business

Any experienced marketer knows it costs more to acquire a new customer than to retain an existing one. The revenues generated from loyal, repeat customers will surpass those of large one-time customers. Not only that, loyal customers also help to increase your bottom line by
5 Signs You Are Not Managing Your Time Effectively & How to Change It!

5 Signs You Are Not Managing Your Time Effectively & How to Change It!

  Time is precious, especially if you’re a small business owner with a never-ending to-do list. Managing your time effectively enables you to accomplish more and to do so relatively stress-free. However, some of us find it difficult to manage our time effectively and our
Categories:  Productivity
Create A Killer Call-to-Action That Converts

How to Create A Killer Call-to-Action That Converts

  The most common Call-to-Action (CTA) is probably the ‘Buy Now’ button. But you should do better than this as today’s online shopper and website visitor is savvier. It takes more to convince them to take the action you intend them to take. But the
Categories:  Lead Nurturing, Leads & Sales
Customer Survey Questions to Improve Customer Satisfaction

14 Customer Survey Questions to Improve Customer Satisfaction

  As we all know, customer satisfaction is key to business success. A satisfied customer is more likely to buy from you again and again and also recommend your company to a friend, therefore increasing your revenue. Measuring customer satisfaction allows you to make any
9 Tips to Successfully Complete Your To-Do List

9 Tips to Successfully Complete Your To-Do List

  A to-do list is a most used and abused productivity technique. Used because every entrepreneur will have one, abused because few people actually work their way to the bottom of their list. Making a to-do list is the easy part, accomplishing the tasks is
Categories:  Productivity
How to Communicate Better With Your Clients Using CRM

How to Communicate Better With Your Clients Using CRM

  Communication is at the heart of everything we do in business. Without some form of communication, it’s very unlikely that you would have a business at all. Communication both internally and externally is important but communicating effectively with customers is vital.   In this
Categories:  CRM for Small Business, Customer Experience