The most common Call-to-Action (CTA) is probably the ‘Buy Now’ button. But you should do better than this as today’s online shopper and website visitor is savvier. It takes more to convince ...
What are the Benefits of Segmenting Your Customer Data?
Segmenting your customer data is hugely important in order to target the right people with the right marketing message. Assuming that all of your customers will be interested in the same pro...
5 Ways of Building a Rapport with Prospects via Email
Email may be one of the oldest marketing tools, but it remains one of the most powerful when effectively deployed. It is key in order to build a relationship with your prospects and nurture them throu...
6 Easy Steps to Create a Winning Lead Nurturing Strategy
Lead nurturing means maintaining interaction with your leads to remain on their radar and develop the relationship. Lead nurturing involves putting out content that improves your b...
5 Great Marketing Automation Campaigns to Boost your Sales to Another Level
According to VB Insight, “80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversion increase.” This is just one of hundreds of statistics that prove th...
Do You Make These Huge Lead Nurturing Mistakes?
Lead nurturing is the process of building a relationship with a prospect through frequent interactions which eventually lead to a sale. This is an art that ensures just the right level of in...
How to Build a Newsletter That Turns Subscribers into Buyers
Sending regular newsletters to your subscribers has many benefits. Firstly, it allows you to communicate any important news or updates in your company. And secondly, it enables you to nurture subscrib...
8 Ways to Segment Your Email List for More Successful Marketing
Email list segmentation will drastically improve the effectiveness of your email marketing. Think about it- if you send the same email to every single person in your database, regardless of ...