Christmas is a huge opportunity for businesses to give their sales a huge boost, however it also marks the end of a year and a time when customers might be looking for a fresh start and a different so...
How to Increase your Sales by Asking for Customer Feedback
Asking for feedback is extremely valuable to any business- it shows your customers that you care about and value their opinions. But that’s where it stops unless you do something with that feedback.
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7 Scarily Good Halloween Marketing Ideas for your Business
With 31st October just around the corner, businesses big and small will soon be focusing their marketing around Halloween. According to Mintel, in 2016, consumers spent an estimated £310 million on Ha...
Why You Should Be Using Video Marketing to Promote Your Small Business
The number of businesses making use of video marketing has rocketed over the past few years and it has become an invaluable way of promoting businesses both big and small. If you’re not usin...
5 Great Content Ideas To Attract Attention on Your Website
Web marketers know that content is king. With thousands of competing sites, your website can often only be differentiated by the content you offer. Good content is informative and makes your...
6 Ways To Get Better Click-Through Rates From E-mails
E-mail marketing is certainly not dead. It has one of the best engagement rates and returns in any marketing strategy. One way of determining the effectiveness of e-mail marketing is to trac...
5 Advanced Marketing Automation Tactics That Every Business Must Implement
Marketing automation tools are necessary for the smooth working of any marketing department. These tools allow the marketer to be more effective at developing, planning and executi...
Blogging For Lead Generation
Evolving from the term “web logging”, blogging is now one of the most popular things people do on the internet. What started in the early 1990s as just a way of sharing personal thoughts is ...