Any experienced marketer knows it costs more to acquire a new customer than to retain an existing one. The revenues generated from loyal, repeat customers will surpass those of large one-time customer...
How Marketing Automation Saves You Time & Money & Converts More Leads
In the days past, small businesses would only dream of reaching big global audiences as they lacked the resources and the budget to carry out big marketing campaigns. These days, however, smart use of...
5 Advanced Marketing Automation Tactics That Every Business Must Implement
Marketing automation tools are necessary for the smooth working of any marketing department. These tools allow the marketer to be more effective at developing, planning and executi...
6 Reasons Why Big Businesses Use Automation and Why You Are Missing a Trick
Back in 2015, 59% of B2B Fortune 500 companies were already using marketing automation, fast forward to today and you can imagine that number is probably closer to 90% if not more. Marketing automatio...
5 Ways Marketing Automation Helps Small Businesses Fight Above Their Weight
Marketing automation is gaining traction, but it is still a fairly new concept for many growing businesses. Fair few SMEs and many marketers still do not understand how to use it properly. But the tru...
3 Reasons why Automation is a Game Changer
The world of technology moves at super speeds, it is no wonder then that our chances of keeping up with it on a daily basis are never going to be realistic. The key is picking and choosing what bits t...
3 Fail-Safe Ways To Use Marketing Automation to Maximise Lead Conversion
The field of Marketing Automation is growing at an astonishing rate. On average 49% of companies are currently using Marketing automation; and of those using the technology, 91% agree that marketing a...
4 Tips to Accelerating Your Pipeline Using Automated Messages
Pipeline management is crucial for any business of any size in any industry. From getting more customers onboard and closing sales deals faster, the biggest responsibility business responsibility with...