One of the most important aspects of database marketing, email marketing, crm marketing and sales and marketing automation is segmentation.
If you just have one massive list of contacts and treat everyone the same, not only will you leave money on the table, you will also annoy and alienate your prospects and customers.
The world of mass market advertising is dying. Sales and marketing is becoming more and more personalised.
As a small business you are perfectly placed to use segmentation to speak with prospects and customers about things specific to them.
When using InTouch’s integrated email marketing and CRM system, you can use groups across the system to deliver relevant communications to groups of contacts.
It is the planning and future use of these groups that make it simple to take your sales and marketing sophistication to a new level.
Using simple automation, you can add and remove contacts from groups within automated campaigns. This is immensely powerful and helps you target people effectively through different stages of the sales or buying cycle.
The more data or information you collect about your prospects and customers, the more effective your sales and marketing follow-up can be.
If you aren’t already actively collecting information and segmenting, get started today and watch your results take off.