Future Of Social Media And Social Lead Nurturing

Keeping social customers through proper communication is critical to the success of nurturing and growing your client base.

Why? Because this new emerging market is the next generation of buyers. And as we’ve previously addressed, they are much more savvy than the traditional customer and expect more of a 2-way exchange from brands and companies via social media channels. They place more value in social media platform because they feel that they are better listened and responded to, leading them to becoming brand ambassadors for your company and enabling future purchases.

With that in mind, social media and social lead nurturing plays a valuable role in your overall marketing strategy.

If you’re more of a stats and quick facts person, the following numbers illustrate this further.

• 37% of brands would like to use social media engagement to create customer-tailored marketing campaigns. (Source: Forrester)

• Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers. (Source: Gartner)

• 51% of the top 20% of B2B marketers generating leads through social media, use social sharing tools, compared to the industry average of 39%. (Source: Aberdeen)

• 84% of B2B marketers use social media in some form. (Source: Aberdeen)

• Currently, marketers allocate 7.6% of their budgets to social media. CMOs expect that number to reach 18.8% in the next five years.

From these stats it’s clear that being active on social media is a marketing must-have and must-do. With that, the future of social media and social lead nurturing is contingent upon marketers having an integrated system that will clearly provide social media analytics that will show where social customers are travelling to and from to help better explain the purchasing process. After all, the goal of marketing especially social media behaviour is to see how these efforts are directly impacting your business.

At InTouch, we understand the needs of the social customer. We provide complete services and solutions catering towards the social customer right at your fingertips. You will be able to manage your day to day business tasks and marketing campaigns with a whole new social element, utilising Twitter, Facebook and other social sites all from one great system designed to maximise your communication efforts and helping you maintain great lasting relationships with all your clients.