Getting Social With CRM

Contrary to what many may think, social CRM is not just another social media buzzword. Social CRM is the next CRM. The ever-growing enthusiasm for social media by consumers over the recent years is staggering creating a new customer – the social customer. This new customer necessitates marketers to utilise best practices for capturing this emerging market.

Who is the social customer?

In a nutshell, the social customer consumes and learns about what’s relevant to their interests and trending topics in the world via social media channels. The social customer is also much more savvy. They expect more of a 2-way exchange from brands and companies via social media channels and therefore place more value in this interactive forum because they feel like they are better listened and responded to.

At intouchcrm, we understand the needs of the social customer. We provide complete services and solutions catering towards the social customer right at your fingertips. You will be able to manage your day to day business tasks and marketing campaigns with a whole new social element, utilizing Twitter, Facebook and other social sites all from one great system.

How does social CRM work?

The updates to the CRM system allow you to add various different social media accounts including Facebook, Twitter, etc. that you have set up to your system and then use them simply within your email communications and campaigns maximising your overall marketing efforts.

You’ll be able to do everything from updating your Facebook profile and organisation information to adding social sites into your email campaigns as well as adding contacts or organisations directly from contacts in your Twitter account into your database from intouchcrm.

Speaking of Twitter, the new social integration capability allows you to Tweet an email campaign out into the “Twitterverse” to all your followers at the same time providing a powerful platform to let your followers know what you’ve been communicating.

Thus, keeping your social customers through proper communication is critical to the success of nurturing and growing your client base. With intouchcrm, we provide the proper systems maximising your communication efforts and maintaining great lasting relationships.