How to Acquire More Customers in 2019
Did you fall short of your targets in 2018? Or did you hit your targets but strive to acquire more new customers in 2019? Get the year off to a great start with these tips:
1. Encourage Word of Mouth
According to Nielsen, 92% of people trust recommendations from friends and family over any other type of advertising. Therefore, word of mouth advertising is the most effective form of advertising for any business and is guaranteed to help you acquire more customers in 2019!
So, how can you encourage your customers to spread the word about you?
• Offer incredible customer experience
By offering an incredible customer experience, you will increase your chances of winning more business through word of mouth. This isn’t just about the customer service they receive, but the whole experience. From visiting your website initially, to receiving their order and everything in between. This is their experience at every stage of the buying process. Ensure you prioritise customer experience above everything else and your customers will begin to talk about the incredible experience they had.
• Ask them to refer you
The previous technique is an organic way of encouraging word of mouth and boosting your customer acquisition. However, many of your customers won’t actively shout your name from the rooftops but they might if you ask them (they’re what we like to call ‘Angel customers’).
There is no harm in asking for a referral from your customers. Far too many businesses miss out on referrals because they don’t ask for them. You’d be surprised at the number of customers that will happily refer you if you ask (and deliver a great experience!)
• Offer an incentive
A small incentive to encourage your customers to spread the word about your company will go a long way. Whether that’s discount off their next purchase, cash, valuable content or a voucher for example.
Everyone loves a freebie and so this is a great way to encourage word of mouth and referrals.
2. Expand your Network
Utilising your existing customers and gaining referrals is a great place to start but eventually you’ll need to start expanding your network. How do you do this?
• Attend networking events
Networking events are a great way of meeting like-minded people and people that are interested in you or your company. Get your name out there, position yourself as an expert in your field and watch your network expand.
• Speak at events
Networking events are great but speaking at networking events is even better. Secure yourself a speaking gig and this will really position you as an expert in your industry and someone that is worth building a relationship with. This, in turn will help you acquire more customers in 2019.
• Help others
When people in your network get stronger, you get stronger. Therefore, giving members of your network a helping hand will also benefit you as they’re likely to return the favour later down the line. Share your ideas and knowledge, connect people with prospective customers and become someone that is worth helping too.
3. Build Relationships
Marketing technology has continuously advanced and it’s popularity has increased year on year and 2019 will be no different. Of course, as a sales and marketing system provider, we’re all for making the most out of technology to help us sell more, however the power of human interaction can never be underestimated.
It’s important to always try and build relationships where you can. People still buy from people and prospects still appreciate a personal touch. Meet your prospects face to face, pick up the phone and talk to them, send them personal emails. Let automation and technology do some of the leg work but ensure you get to know your prospects personally too.
4. Learn More About Your Customers
Learn more about your customers by asking for their feedback, surveying them, picking up the phone and talking to them. Getting to know them will mean you can learn what’s important to them and how you can improve the service you provide them with. Asking them for feedback means you can use positive quotes as a testimonial to help you acquire more customers.
5. Set Targets
Too often, businesses hit the ground running without defined targets or goals in place. It’s important that you put targets in place so that yourself and your team know what you are working towards. If you set out to acquire X number of customers each month, you’re more likely to get there. However, if you don’t know what your goals are, they’re much harder to achieve. So, set yourself targets, make sure your team is on the same page and work together to achieve it.
So, there’s 5 tips to acquire more customers in 2019. If you need help getting to know your customers, building relationships with them and encouraging referrals, contact us and we can help. InTouch was designed to help businesses acquire new customers and retain existing ones and so if this is your business goal for 2019, take a free trial of our system and see how it can work for you.