How to Increase your Sales by Asking for Customer Feedback
Asking for feedback is extremely valuable to any business- it shows your customers that you care about and value their opinions. But that’s where it stops unless you do something with that feedback.
The information you elicit from your customers when you ask for their feedback can be invaluable and help you increase your sales dramatically when used in the right way.
Improve your Product
Asking your customers for product feedback will help you make vital improvements to your products that your customers actually want to see. This feedback will help you to understand what’s important to your customers, how your product compares to your competitors and in turn, keep your customers happy and ensure they return to you.
Create a survey and ask product improvement questions like:
- How satisfied are you with Product X?
- What areas would you like to see improved?
- Which of the following words would you use to describe Product X?
- What are your likes and dislikes about Product X?
- Would you recommend Product X to others?
How satisfied are you with Product X?
What areas would you like to see improved?
Which of the following words would you use to describe Product X?
What are your likes and dislikes about Product X?
Would you recommend Product X to others?
Improve your Customer Service
Whilst it’s important to make improvements to your product, your customer service should be your utmost priority because a huge 76% of UK adults say a positive customer experience is more important than the product according to Lithium. And if that wasn’t enough, according to White House Office of Consumer Affairs 55% of customers are willing to pay more for a guaranteed good experience. Therefore, providing incredible service and going above and beyond to keep your customers satisfied, will keep them coming back to you and increase your sales. But not only that, happy customers tell on average of 11 people about a positive experience according to American Express (2017). Therefore, through word of mouth, you’ll further boost your sales simply by providing great customer service.
Ask your customers questions like:
- How would you rate the quality of your customer service experience?
- How well did we understand your questions and concerns?
- How satisfied were you with the pre-purchase support you received?
- How satisfied were you with the post-purchase support you received?
Improve your Marketing
By asking your customers for feedback on the type of content they enjoy and the process they go through before buying , you can improve your marketing and personalise the content you send them based on the answers they provide. This will help you to engage them with your marketing and therefore increase sales with effective marketing campaigns.
- Before buying a product, which resources do you make use of? (Include choices: blog posts, videos, infographics, reviews, trials/demos etc.)
Learn From Your Unhappy Customers
No business likes receiving negative feedback, however, it happens. Your unhappy customers can teach you the biggest lessons. Learn where you went wrong and strive to make improvements in that area. The way you handle a complaint is also hugely important and can make or break the relationship you have with an existing customer. Do all you can to resolve their issue in the most efficient way and do your best to retain them.
Use Great Feedback as a Testimonial to Increase your Sales
When you survey a customer and they provide particularly positive feedback, why not ask to use their comments in your marketing? Customer testimonials and case studies are considered the most effective content marketing tactics, identified by 89% and 88%, respectively, of B2B marketers. (2013 B2B Content Marketing Trends Report).
Eliciting feedback from your customers, whether positive or negative will be highly beneficial in helping you to make improvements to your product, your service and your marketing. Helping you to retain your existing customers as well as win new business through word of mouth and positive reviews.