Email is a very fast and fleeting medium. Why? Well, the average time a marketer has to grab a user’s attention via email and convince them to take action is about 3-5 seconds.
Not a whole lot ...
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Making The Most Out Of Mobile Emails
Most would agree that email marketing is here to stay. So if you’ve conquered the “Who” and “What” by delivering dynamic and personalised content to your target market and the “When” by having campaig...
Conquering Your B2B Contact Database
We’ve previously mentioned the importance of database marketing as a powerful tool to gain information about your customers and potential ones to achieve a better understanding of who they are and wha...
Making The Most Of Your CRM
If you recall from a previous post, we discussed the importance of CRM and why it’s a marketing must-have. At its core, CRM is consumer-focused and places them directly at the center of consciousness ...
Check Your Email Campaign And Check It Twice
With holiday sales pretty much done and you’ve offered everyone on your mailing list a sincere holiday greeting, before you start breaking open the eggnog you might be wondering “but did we do everyth...
Staying On The Right Side Of Your ISP
Welcome, you’ve got junk mail! It goes by many names; spam, fake emails, junk mail and perhaps some more colourful names but the annoyance and irritation of a cluttered inbox filled with irrelevant co...
Got Lapsed Email Subscribers?
Forget spring cleaning your contacts. With the holidays just around the corner, there’s never been a more perfect time to revisit your email subscriber list to see which clients you should keep and wh...
Driving Results Through Small Business Databases
Ever wondered how you could increase customer loyalty, attract new business, boost revenue and increase referrals? Well one option worthy of consideration is database marketing. Database marketing is ...