Simple Sales and Marketing Automation – An Introduction
Here at InTouch we are introducing a brand new approach to sales and marketing automation.
It’s called “Simple Sales & Marketing Automation”.
Many of you will be aware of the growth of complex marketing automation systems, that need deep pockets to buy and dedicated resources just to keep on top of your sales and marketing systems.
We don’t think it should be like that, we think that your sales and marketing system should make your life easier, it should be cost effective and bring you the maximum return for what is for most, a limited sales and marketing budget.
Let’s be realistic, as a small business, none of us have unlimited resources, so why are most systems so complex?
We’ve stripped away that complexity, to focus on the things that matter.
Simple Sales and Marketing Automation focuses on the 20% of activity that will bring you 80% of the results.
Our system and blueprint for small business growth is specifically designed with you in mind.
So what is it?
We are taking core sales and marketing modules:
- Lead capture
- Customer Database
- Customer Segmentation
- Email Marketing
- Sales Pipeline Management
- Team Task Management
Then adding a layer of automation that will work together to power an integrated sales and marketing system, that will nurture prospects and keep current customers coming back for more.
Think about what it currently takes to move prospects through your sales and marketing process. There are going to be lots of steps and alternatives depending on the specific prospect’s needs.
Simple Automation, powers your sales and marketing funnel. It helps power prospects and customers through your process.
All too often, prospects and customers are not followed up with, or they are followed up in an ad-hoc fashion.
By creating a sales and marketing process and then automating it, you are ensuring that all prospects get the attention they require, whilst reducing the burden on you and your team to deliver it.
What does it do?
In terms of practical day to day management of your sales and marketing, simple automation will help you:
- Easily collect customer details in one place
- Easily segment your prospects and customers
- Send automated follow-up emails
- Automatically set up tasks and reminders for team members to follow up
- Send personalised, automated follow-up
- Move prospects from one campaign to another based upon actions your prospects take
- Create reminders and set automated contact for important dates, like birthdays, or next service date
- and much much more.
Keep an eye out for further information on simple automation. This new functionality will be launched in early December.
Coming soon will be more information on how to set up your automated system, including a practical, look-over-my-shoulder video where we create a funnel step by step for Unreal Homes, the stars of our business growth formula.
If you have any specific questions, please feel free to get in touch.