Social Media – A bonfire that should be burning all year round
How often do you blog? Once a week? Once every other week? How often do you send email newsletters? Once a month? Quarterly? Now, how often do you post on your business social profiles? The answer should be every day.
Whereas Bonfire Night (Guy Fawkes Night) comes and goes, you have to keep the social media fireworks going all year round. Unlike other marketing activities that you do periodically, social media marketing should be a priority every single day.
64% of Twitter users and 51% of Facebook users are more likely to buy the products of brands they follow online
The reality is that social media has a huge impact on your bottom line. Consumer compare products, ask product related questions, ask for recommendations and engage with businesses on social media all the time. Unless you are part of that conversation, you risk of losing a huge chunk of the social pie.
Customers are getting more sophisticated and do their research before they even consider buying from you. Chances people would check out your social profiles quite early on in the consideration process.
If your profile is a ghost town with no followers, hasn’t been update since 2011 and your posts are sparse and weak, then you can forget about ever impressing anyone. If on the other hand, your profile is tidy and up-to-date, information is presented neatly, posts are fun and tons of people are engaging with them, well then you look like someone who is worth their time and money.
50% of shoppers have made a purchase based on a recommendation through a social media network
Do you think those shopper purchased from brands that only post updates once every 3 weeks? The reality is the most profitable business have long realised the power of social. They are making a conscious effort to incorporate it into their wider strategy.
Here are some general rules to help you in your quest to social media success:
- Strike the balance between informative and annoying. When thinking social, think 80/20. 80% of your content should be fun, informative and offer value to users, and only 20% should be sales focused directly promoting your products or services.
- Post smart – If you are spending hours each day writing out tweets, Facebook posts and LinkedIn updates, those are hours that could be spent on activities that do more to drive up the bottom line. Consider using a tool such as Buffer or HootSuite that help you manage and schedule social updates.
- See what works in terms of frequency, one post per day, maybe 5, maybe 10. It all depends on how your audience reacts and how they engage.
- Posting frequency on social media is as confusing as it is important. The ’ideal’ frequency depends entirely on your business goals and the amount of time that you are willing to commit to your social media marketing efforts. Nevertheless, beware that you can’t afford to let the fire die.
- Finally, don’t forget to have fun!
In the end, you must make social media a priority and not just a task, so keep the fireworks exploding!