Social Media Marketing: How to Generate New Leads Using Social Media
In marketing, generating leads is the first step to walking prospective customers down the path to the checkout page. These are people who have generated an interest in your brand/product/service. “72% of all internet users are now active on social media” so if you’re not putting in time and effort to generate new leads using social media, you’re missing a trick.
So how can you exploit social media for lead generation in 2018?
Here’s our top tips to generate new leads using social media:
Generate New Leads Using Social Media Content
1. Blog Post Snippets
Sharing your blog posts is a great way to generate new leads using social media. Your posts are sure to catch the attention of those following industry topics, providing your posts are relevant and valuable. It also helps you create authority by positioning yourself as a thought leader. In turn this builds trust with your prospects and brings them to your website. From here, you can capture their contact details using webforms!
2. Offer Freebies
Vouchers, promo codes, free giveaways and other promotional offers never fail to catch attention. Offer freebies in return for sharing your social media post or create a webform to capture your prospect’s email addresses in return for the freebie. You’ll not only spread your brand across social media but you’ll also generate new leads at the same time.
Facebook Live has taken the webinar to the next level. Engage your social audience effectively by going live and get your brand noticed by prospective customers. If you want to learn more about creating webinars for lead generation, download our free e-book here.
The hashtag allows you to ride on popular subjects and catch the attention of the people following the hashtag. Hashtags are very versatile. You can deploy location-specific, industry-based, or create a buzz with your own fun hashtags. Hashtags can help you to generate new leads using social media because they will attract people that are already interested in your hashtag topic. They can be used on most social media platforms now so whenever you post to Twitter, Facebook or Instagram ALWAYS include relevant hashtags to attract the right kind of leads.
Generate New Leads Using Social Media Advertising
Unfortunately, there are thousands of other brands that will be trying to catch the attention of your audience. Advertising is a sure way to get your content in front of those that would be interested in what you have to offer.
5. Use Video
Video is one of the best ways to bring your messages to life and promote your business on social media, here’s a few stats to prove it:
“82% of Twitter users watch video content on Twitter”
“Social video generates 1200% more shares than text and images combined.”
“Video on a landing page can increase conversions by 80% or more.”
Facebook, Twitter, Instagram and Linkedin all offer paid video advertising, so ensure you make use of it to generate new leads using social media!
If you choose to use video advertising on social media, a key element to ensure your campaign’s success is to target the right audience. When it comes to targeting, few platforms come close to the possibilities offered by Facebook. You can target by demographics, income level, geographical location, gender and even interests. This is really important because there is no point in your video reaching someone that isn’t and never will be interested in your company as it would simply be a waste of your time and investment and won’t generate new leads.
Generate New Leads Using Social Media by Engaging with your Followers
Unfortunately, a good number of marketers will mistake social media postings for engagements. The latter involves interacting actively with your social media audience;
Showing interest in other people’s content will make them curious about you in return, directing them to your social media page and then, in turn, your website. From here you have a high chance of gaining a new lead. Ensure your website address is as visible as possible on all your social media pages, as well as other ways for prospects to contact you. Make it as easy as possible!
8. Riding hashtags
Riding creatively on popular hashtags will allow you add your opinion, advice or tips to relevant topics to your industry and therefore you’ll reach people who are keen followers of that particular topic and these people could be hot new leads.
9. Direct Messages
Direct messaging can be a useful way of contacting your followers directly with a promotion for example. However many marketers use automatic direct messages to their followers on Twitter which can often come off as spam. If you’re going to use direct messaging as a way of generating leads using social media, we’d recommend targeting particular followers. These followers should be the people that could benefit from your product or service. Send a personalised message, rather than automating the process and sending the same message to every single one of your followers. Because the chances are, the majority of your followers unfortunately won’t read your message and won’t be interested in your promotion.
Fun polls and surveys give your audience the feeling of being involved in your decision making creating a stronger sense of attachment to your company. Asking your followers to enter their email address and offering the chance to receive a free gift in return for taking your survey is a great way to generate new leads.
There are tens of ways to generate leads on social media and what’s more, it’s easy, cheap and effective so try out some of these techniques and see what works for your business.