Why You Should Be Using Video Marketing to Promote Your Small Business
The number of businesses making use of video marketing has rocketed over the past few years and it has become an invaluable way of promoting businesses both big and small. If you’re not using video marketing to promote your small business and engage your prospects and customer you’re going to be left behind. Here’s why:
1. Video Builds Trust in a Brand
A report by Etailing Group showed that 59% of internet shoppers said video gave them the confidence to purchase a product they were initially skeptical about. They say seeing is believing, so if you can show your product or service in action, rather than just telling your prospects that it works, it’ll go a long way to help build their trust in you.
Introducing your company using video is another effective way of building trust. Allowing your prospects to see the faces behind the brand and giving them an insight into your company, will convince them that your company is trustworthy and they areright to make a purchase with you.
Finally, video testimonials build a considerable amount of trust with your prospects compared to written testimonials. In your prospects eyes, a written testimonial could have been written by anyone, however a video testimonial is more authentic and undeniably genuine.
2. It is Far More Engaging
What does your company do? Where did you begin? What products do you offer? How do you solve your customer’s problems? All of these questions and more can be answered in a short, 3-minute video. A written article, however would take much longer to read and it’s likely your prospects would get bored after a couple of minutes. On the whole, we remember visual images far better than we do textual content, therefore your brand message is going to be remembered better in the form of a video.
3. It’s Shareable
Using video marketing to promote your small business is more likely to increase your engagement due to video being so shareable. According to a study, social video generates 1200% more shares than text and images combined. This means that your content is seen by far more prospective customers, giving you a better chance of increasing your sales.
4. Video is the Preferred Medium
Nearly three quarters (72%) of people would opt for video to learn about a product or service when video and text are available on the same page. As consumers, unfortunately we have become lazy. We therefore want to be fed information with as little effort on our part as possible and video accommodates this. As mentioned in point number 2, a 3-minute video is far easier to digest than a 3-page article and takes up much less of our precious time.
5. Google Loves Video
According to Moovly, you’re 53 times more likely show up first on Google if you have a video embedded on your website. Not only that, having videos on your website will keep visitors on your site for longer, further boosting your Google rankings!
Still not convinced that you should be using video marketing to promote your small business? Here’s a few more statistics to prove it:
- More than 500 million hours of video are watched on YouTube everyday. (Buffer)
- Businesses and marketers who used video ended up growing revenue 49% faster than non-video users in 2017. (Vidyard)
- Enjoyment of video advertising increases purchase intent by 97% and brand association by 139%. (Kissmetrics)
- Videos in email have been shown to increase click-through rates (CTR) by over 96% on the first introductory email. (Single Grain)
The good news is that there are many tools today both free and paid that enables anyone to make great videos. If you want to get started with video marketing to promote your small business, download our free eBook below or click here. It’ll give you tips to create your own videos with ease and devise a strategy to promote them effectively and win more business!
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